In celebration of DKNY
’s launch of its Pride capsule collection and WorldPride, DKNY is teaming up with Big Gay Ice Cream to create two co-branded, custom ice cream sandwich flavors!
The custom ice cream flavors will be sold at all of Big Gay Ice Cream’s New York City locations starting Sunday, June 16th. A portion of the proceeds will be going to the Hetrick-Martin Institute.
On Sunday, June 30th, DKNY will be taking over a double-decker bus from 11 AM to 3 PM along the NYC Pride Parade route. The bus will begin picking up passengers at Central Park West & 60th Street and end at Broadway & 14th Street, with several stops in between. DKNY Pride tattoos, bandanas, and other giveaways along with Big Gay Ice Cream will be given out by street teams to both passengers and pedestrians. A DJ will be spinning on top of the rainbow DKNY bus throughout the ride!
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