Glossy Forum

"It’s time to toss out the old playbook -- digital has changed the rules. For brands, experimental pop-up stores are replacing 20-year-long leases, as shopping malls switch out shuttered department store spaces in favor of experiences. Direct-to-consumer retailers are cutting ties with the middlemen in favor of a closer connection to their customers and more control over the supply chain. Even owning your own clothing has become optional: A slew of data-driven retail companies want us to upload our closets to the cloud. As innovative startups shake up the landscape and legacy brands struggle to adapt, the retail business as we’ve known it is becoming a thing of the past."

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