Advertising Watchdog Shoots Down Boohoo, Missguided Ads for Being "Socially Irresponsible" & "Objectifying Women"

Posted 4 years ago

British fast fashion brands are coming under fire with an advertising watchdog for their pattern of "objectifying women” and being “socially irresponsible” in their marketing and advertising efforts. On Wednesday, the British Advertising Standards Authority (“ASA”) called foul on a July 2019 email marketing campaign from Boohoo, which featured a subject line that read “Send Nudes [eyes emoji].” According to the ASA’s decision, the body of the email contained a photo of a female model wearing a beige jacket and cream-colored dress with the words, “Send nudes. Set the tone with new season hues,” written across the image.

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