How Much Does Brand DNA Matter?
Posted 5 years ago
Heritage is a key element of the luxury playbook. But in a world where newness matters more than ever, blockbuster labels like Gucci are taking a more flexible approach to brand DNA.
Posted 5 years ago
Heritage is a key element of the luxury playbook. But in a world where newness matters more than ever, blockbuster labels like Gucci are taking a more flexible approach to brand DNA.