UOOYAA Online Sample Sale

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Chicmi donates to WaterAid when you buy at this sale! Read more

About the UOOYAA Online Sample Sale

Exclusive for CHICMI family to sample cult luxury brand UOOYAA! 😊🧁❤️

Support charities while you enjoy amazing brands with CHICMI!

UOOYAA is a creative fashion brand that refuses to stick to the rules. Enigmatic and unconventional, UOOYAA invites you to play in an Adventureland where wonder and power fearlessly collide in a world that is both strange and magical. UOOYAA’s designs combine conflicting elements, storytelling prints, and craftsmanship: its collections are unpredictable as they are powerful.

UOOYAA was created in Shanghai in 2013 to break down the boundaries between high fashion and street culture.

UOOYAA believes that clothes should express who you are, and each season only produces a limited run of each garment so they can continue to appeal to the independently-minded.

Even better - a selection of top customers from this sale will receive coupons to spend on on the new season too, to discover all that UOOYAA has to offer! 😍❤️

This sale has ended, but make sure you're signed up to hear about future sales, and check other online sales to shop!

We're giving back

CHICMI is donating part of our profit at all our Online Exclusive events! 🥰

COVID has hugely impacted people's lives, and together with our CHICMI Family we will support and raise awareness about responsible charities each month - plus help sustainable, ethical and diverse brands to grow!

This month we'll be donating to WaterAid! When you buy you're supporting this amazing organization. We'll show it on your profile page, so you can be proud of your contribution!

Thank you to our CHICMI Family for making this possible! ❤️

About WaterAid

"Clean water, decent toilets and good hygiene are basic human rights. They should be a normal part of daily life for everyone, everywhere – but they aren't. That's why we're here."

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