European Fashion Week kicks off at the luxurious Sofitel hotel in Beverly Hills with fashion shows presented by worldwide designers. Network with high profile celebrities, European models, and Playmates at this upscale red carpet event that will include representatives from big European brands, such as Hugo Boss, Armani, and H&M.
A jury panel of fashion experts will be selecting the winning fashion designer during the October 1st finale. The European Fashion Week winner will receive a contract with a production company to have their line produced for free.
Prizes will also be presented daily to one lucky guest, who will win an outfit custom-designed by the day's fashion designers.