Shimon & Ariel Ovadia were born in Jerusalem and moved to Brooklyn, New York at a young age.

The twin brothers grew up in the 80's and 90’s and were part of the NYC underground scene which was heavily influenced by hip hop and rock & roll music, graffiti and street culture.

OVADIA & SONS launched in the Fall of 2011 with a simple concept which was to make clothing that was modern, functional and unique. Clothing that Shimon & Ariel want in their closet.

We pay attention to details and quality. We strive to continuously be innovative while staying true to what we believe in.

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