London Sample Sales

The vibrant London sample sale scene makes it one of the best places for finding discount fashion. Read more >

When Is Sample Sale Season?

Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.

You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.

Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.

What Will I Find In a Sample Sale?

You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.

On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!

If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!

Where Do Sample Sales Occur?

In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the Music Rooms in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.

Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!

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Most Popular Online Sales in London

Donna Wilson
Donna Wilson: It's a one-off Summer sample sale happening online now 
Added 2 days ago at donnawilson.com HOT
L.K. Bennett
L.K. Bennett: Take an extra 30% off sale with code CELEBRATE 
Added 4 days ago at lkbennett.com HOT
Harrods
Harrods: The Summer Sale is on now with up to 50% off 
Added 4 days ago at harrods.com HOT
Amara
Amara: Save up to an extra 20% off both sale and full priced items 
Added 19 hrs ago at amara.com HOT
Clarks
Clarks: It's the Clarks Summer Sale and there's up to 50% off 
Added 16 hrs ago at clarks.co.uk
ASOS
ASOS: There's further reductions in the sale, now up to 70% off 
Added 2 days ago at asos.com
Crocs
Crocs: Buy two or more pairs, get 30% off your order 
Added 2 days ago at crocs.co.uk

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The Chicmi Team Say

We've definitely got a quiet week ahead for London sample sales this week - as is to be expected as we're well out of sample sale season and very close to the sample sale deadzone of July! But don't worry, because there's still bargains to be had across the city, and if they're happening then you can be sure we've got them down here!

It all kicks off on Monday with a London sample sale from none other than MAWI. This week long warehouse sale will bring you samples, prototypes, jewellery and handbags at prices starting from just £25! But note that the sale is strictly cash only, so make sure you get yourself to an ATM before you turn up!

On Tuesday, charming childrenswear brand Marie-Chantal joins the London sample sale calendar, with a two day sample sale packed in Notting Hill, packed full of delicious clothing for boys and girls ranging from newborn to 12-years. If you're looking to spoil the little ones in your life then don't miss out.

And if you want to spoil the men in your life (or indeed if you happen to be one of them) then Wednesday is when you'll want to pay attention, as Orlebar Brown will be bringing you some of their mens resort and swimwear at a discount for two days in their London sample sale near Westbourne Park! Prices will be up to 80% off at this one. And Thursday has Summer dresses, silk shirts and more at up to 80% off in the Lily and Lionel London sample sale.

But Friday is where it starts getting really serious. Not only have you got a three day sample sale from Christopher Raeburn to look forward to, happening in their studio, and a two day sample sale from jewellery brand Mounir to shop too, but there's a great designer womenswear sample sale going down at The Box in Hackney Walk, featuring Peter Jensen, Belize, Etre Cécile and Le Kilt - if you're at all into your indie fashion you will want to be at this London sample sale, so make sure you get it in the diary now! It's on for two days, so you can go on Saturday too if Friday doesn't work!

Saturday also brings you a multibrand designer London sample sale from 1offpiece at The Music Room near Bond Street, and an Alfie Douglas Studio Sale, packed full of their stylish independent bags.

Looking forward to July and the diary is understandably sparse, but there are still some London sample sales to look forward to, with Frame Denim, Ethologie, Preen, and Katya Katya Shehurina already in the diary! And while we don't expect it to be busy, we're sure there'll be more to add as we go too - so make sure you're signed up for our email alerts so that you don't miss out!

Published 25th June 2017

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