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There's a real mixed bag of London sample sales in the calendar this week - with some really big names alongside a lot of great indie and emerging brands to shop.
The biggest shout out this week surely goes to the Theory & Helmut Lang sample sale, hosted by Showcase in their new venue in St James's, kicking off on Thursday. The brands don't have London sample sales very often, so this is definitely not one to miss - especially with prices that are up to 80% off retail! Also in the big name category is the Beretta sample sale - also happening at Showcase, running from Monday to Wednesday, and filled with womenswear, menswear and accessories for your outdoor adventures.
Over at The BOX in Hackney walk you've got a multibrand London sample sale featuring Sophie Hulme, Chinti and Parker, OYUNA, &Daughter and Le Kilt starting on Friday - which is definitely a mixture to get indie fashion fans salivating. And at the sample time in Shoreditch is the return of the Ally Capellino and friends sample sale, who have teamed up with Jo Gordon, NEUBA and THE-ACEY for their collective discounting event.
Other names to look out for in the London sample sale calendar David Koma, Asceno, Isa Arfen, Salt Resortwear, Kukhareva London and many more!
We've also got plenty in the diary for the rest of the month too already - with London sample sales to anticipate from Victoria Beckham, ALEXACHUNG, Christopher Kane, and more!
Published 14th October 2018
The vibrant London sample sale scene makes it one of the best places for finding discount fashion.
Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.
You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.
Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.
You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.
On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!
If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!
In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the The Music Room in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.
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