London Sample Sales

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Popular Online Sales in London

Joseph
Joseph 
Sale ends soon - there’s up to 70% off SS18
Added 19 hrs ago at joseph-fashion.com
Hackett
Hackett 
Shop final reductions in the sale
Added 6 days ago at hackett.com
ASICS
ASICS 
Take 10% off outlet with code OutletExtra10
Added 4 days ago at clearance.asics.com
River Island
River Island 
It's last chance for the end of Summer sale with up to 60% off
Added 4 days ago at riverisland.com
Vivienne Westwood
Vivienne Westwood 
Just in - shop the new Autumn-Winter 18/19 collection online now
Added 1 day ago at viviennewestwood.com
Superga
Superga 
Get an extra 10% off all sale items with code SUMMERSALE18
Added 3 days ago at superga.co.uk

The Chicmi Team Say

Summer is always downtime in the London sample sale calendar - and this week is probably the quietest it's been all year. We've got ongoing London sample sales from Hackett, Blackhorse Lane denim, and The Natural Shoe Store in the diary, but no new sales to report.

Aquascutum announced their London sample sale at their Hackney Outlet store this weekend, which will continue while supplies last - so if you're in the area maybe pop in there to see what's available.

Later in the month we have London sample sales in the diary from Karen Millen and Herschel - but don't really expect the calendar to get much busier until the end of September when we start ramping up to (dare we say it) Christmas!

Published 12th August 2018

About London Sample Sales

The vibrant London sample sale scene makes it one of the best places for finding discount fashion.

When Is Sample Sale Season?

Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.

You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.

Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.

What Will I Find In a Sample Sale?

You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.

On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!

If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!

Where Do Sample Sales Occur?

In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the The Music Room in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.

Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!

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