The vibrant London sample sale scene makes it one of the best places for finding discount fashion. Read more >
Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.
You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.
Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.
You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.
On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!
If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!
In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the Music Rooms in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.
Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!
It's an undeniably great week for London sample sales this week! There's not a huge deal of quantity, but the quality is there in spades - and bargain hunters have got plenty of opportunity to pick up some amazing discount top brands throughout the week.
It all kicks off on Tuesday with the four day Mulberry London sample sale, happening at The Music Room in South Molton Lane, near Bond Street. This one is going to be popular and you need to register for it in advance, so make sure you're on the list - it's free, and you can choose the time slot that suits you best! Be quick if you haven't already done it though, because one day has already sold out! Also on Tuesday is the London sample sale from WtR, in their Notting Hill Boutique. Expect discounts on womenswear from various brands here.
On Thursday, the MATCHESFASHION.COM London sample sale comes into play. This is happening at the Hellenic Centre in Paddington, and brings you up to 90% off a whole load of top brands for four days, including the likes of Vetements, Alexander McQueen, Givenchy, Gucci, Isabel Marant and many many more - in fact there'll be more than 400 designers in total. It's not one to miss at all.
Also on Thursday, minimalist accessories designers Instrmnt will be holding a sample sale in London. They had a sample sale in Glasgow last month that we were very envious of, so it's nice to see them popping up in Old Street for two days with a selection of their watches at a discount.
So all in all, it's a week of a few very high quality London sample sales - and we're certainly looking forward to snapping up a bargain! But don't spend all of your pennies this week, because sample sale season is coming, and we already have London sample sales in the diary from Aspinal, Margo Selby, Margaret Howell, Scotch & Soda and many more in the diary for March, and it's only going to get better as we head into Spring!
Published 26th February 2017