Best London Sample Sales

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Leave reviews, hints and tips against events you attend in London and we'll share them with the community!

Pricing: 2/5
Quality of Stock: 3/5
Friendliness: 5/5
Overall Rating: 3/5

A mixed bag. The stock was very haphazard, there was quite a lot of old stock from previous seasons mixed in with more recent items from summer 2018. More APC gear than anything else. A really good selection of APC footwear - good options if that's what your looking for. The prices weren't cheap, I couldn't find anything starting at less than 50 quid. I bought a great pair of APC sandals and a summer dress as I have a winter sun holiday coming up so that was on my shopping list. If I was just looking for winter gear then I would have been disappointed. If you like APC and want their jeans, footwear, or like me want to get a few bits for a winter sun holiday, then I'd pop in. Otherwise don't go out of your way unless its an easy journey for you.
Pricing: 3/5
Quality of Stock: 3/5
Friendliness: 5/5
Overall Rating: 3/5

Enormous queue disappointing selection
Pricing: 2/5
Quality of Stock: 5/5
Friendliness: 5/5
Overall Rating: 4/5

Beautiful leather clothing but none very practical. Service was warm and polite. prices were mostly £500 and up for leather dresses and trousers
Ok- I’ve been meaning to write this for a while but just got round to it.

Got there on the first day at 7:30am for 8am opening, the queue was already gaining momentum, 100 people? In front of me?

Got in at 8am without much waiting around. The first half of the room had a little bit of stock, grabbed my first knit dress, ran to the back half and saw ted baker galore, found a rack in the corner filled of knit dresses (which I recognised from the outlet section of the current ted baker website), grabbed all the knit dresses that wear wearable at £30 each, 3 knit dresses and 1 black v neck cut out dress, super chuffed and ran to work.
My friend hit the accessories table first and people were scooping purses into bin bags like nuts! Resellers perhaps?

I returned after work for the next two days and scenes were as horrific as other reviews.

Tip for next year- get there early and know roughly what you’re looking for.

Here are some photos of the dresses I’d picked up.
Also went to the sale. Never been before so if you’re a marant fan, there was a decent amount of stuff but not sure how old it was. Some nice jackets and coats, ranging from £180-550. So not that cheap. There were a few nice jumpers but SS17 ones were still around £150+. APC had a lot of stock for men and a decent amount for woman. Unfortunately I didn’t end up buying anything.

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The Chicmi Team Say

This week is packed with some great big name London sample sales to shop, but don't let that spoil you too much because even bigger things are already in the diary to come!

Highlights this week include London sample sales from Erdem, Goat, The Fold and Jitrois - plus the return of the Aimee London sample sale featuring French brands A.P.C. and Isabel Marant at The Box in Hackney Walk. There's also not just one but two Karen Millen sample sales this week - one at Carousel in Baker Street on Tuesday, and one at Chiswick Town Hall on Friday!

But make sure you hold back some cash for later in the London sample sale season, because there's so much excitement still to come - with Mulberry, Jenny Packham, Pringle, Markus Lupfer and Mother of Pearl next week, and then Mary Katrantzou, Linda Farrow and Shrimps the week after! It's going to be a really hot season!

Published 11th November 2018

About London Sample Sales

The vibrant London sample sale scene makes it one of the best places for finding discount fashion.

When Is Sample Sale Season?

Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.

You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.

Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.

What Will I Find In a Sample Sale?

You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.

On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!

If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!

Where Do Sample Sales Occur?

In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the The Music Room in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.

Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!

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