London Sample Sales

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The Chicmi Team Say

We've got a very good week ahead of us for London sample sales this week - with a healthy mixture of big brands and indie action to explore, and bargains galore throughout!

Kicking off on Monday then, and you've got London sample sales from Pampelone Clothing and Garrard to enjoy. Garrard are taking over The Music Room on South Molton Lane for two days, and will have up to 75% off on their luxury fine jewelry during the run. Pampelone are in Chelsea, and bringing you big discounts on their designer beachwear over a week-long run.

Then on Tuesday things start to heat up. For a start we've got the return of the Chiltern Street Studio sample sale, bringing you a packed collective of emerging and independent brands including Bellerose, Humanoid, James Jeans, Rabens Saloner, Ruby Yaya and more, and then at Carousel London in Baker Street you've got a collective London sample sale from M.i.h Jeans, Cutler and Gross and Jean.Machine! Anything with M.i.h Jeans is worth a look if you want our opinion, so make sure you don't miss out on that one - it's open that day only!

Wednesday is no less exciting, with London sample sales from Oyuna Cashmere (at the Pippa Store in Notting Hill), Penelope Chilvers and friends (at Carousel Next Door near Baker Street), and Zone Two in Shoreditch. Like the Chiltern Street sale, the Zone Two sample sale is always worth a look because of it's collection of brands - this time including Eastpak, Joe's Jeans, Psycho Bunny, Samsoe & Samsoe, Scotch & Soda and many more!

Thursday brings you the return of two classic multibrand London sample sales - One & Only Designer Sales in Baker Street, and the Designer Warehouse Sales sample sale in Chelsea. But you've also got Margaret Howell popping up for a two day sample sale in The Music Room, and none other than Osborne & Little bringing you designer home textiles and wallpaper at a discount in their two day sample sale at the Royal Horticultural Halls near Victoria.

Fridays highlights are a Charlotte Simone sample sale near Baker Street, and a multibrand London sample sale from organisers Session Fashion (think the team behind sample sales for Karen Millen, Coast, East and more) which will bring you discounts on Pretty Green, James Lakeland, Ilse Jacobsen, Nicole Farhi, BLK DNM and so many more! That's sure to be worth a visit.

And then finally, to round of an awesome week of London sample sales, we've got the return of the postponed House of Hackney sample sale - which was delayed from earlier in the month due to the snow. Expect home accessories, interiors and fashion for up to 70% off retail here over a two day run at The BOX in Hackney Walk.

Published 18th March 2018

About London Sample Sales

The vibrant London sample sale scene makes it one of the best places for finding discount fashion.

When Is Sample Sale Season?

Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.

You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.

Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.

What Will I Find In a Sample Sale?

You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.

On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!

If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!

Where Do Sample Sales Occur?

In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the The Music Room in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.

Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!

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