All London Sample Sales

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OMG the shoes were reduced by so much. i did get an amazing pair of green velvet block heels yesterday for £60 - couldnt risk not getting them. going back today!!
Went to the sale after work today, no queues and not crowded inside. Good selection of shoes and a few boots and mixed sizes. The display of the shoes was good, tidy and by size. However for the samples they are only size 4 as someone else commented.
Arrived in the evening, so stock was low.
Regarding the stock, some I previously purchased or the sizes were limited.
Pricing was good...approx 70% off, although I have been to better.
Friendly staff.
If you are a size 4UK (Sam Edelman 6), you should get to this sale. There were tables and tables of shoes in size 4 each for £20 or 3 for £50.

Wide selection of shoes which are currently on Sam Edelman's website.

The Chicmi Team Say

We're on the countdown to Christmas now and it feels like the London sample sale season is winding down - there's much less in the calendar this week than there was last week, and most of the big brand sales that we would expect to hit each season have already happened. But don't despair, because if you haven't got your Christmas shopping sorted there's still plenty of bargains to be had!

The week kicks off right away on Monday with London sample sales from Karen Millen at Carousel in Baker Street, Lorna Jane at TANK Magazine on Great Portland Street, and Mira Mikati at The Music Room in South Molton Lane. If you're going to Mira Mikati then make sure you get there early, because stock is limited!

On Tuesday we add London sample sales from Sam Edelman packed with beautiful shoes in Shoreditch, and the last ever Lara Bohinc jewelry sample sale - in which they're clearing out their archives at up to 80% off!

Thursday is when you really want to get shopping though - because there's some really great London sample sales to hit! It starts off with Four Marketing at The BOX in Hackney Walk, featuring big discounts on 7 For All Mankind, AG Jeans, Agent Provocateur, Kendall + Kylie, Orla Kiely, Penfield, Perseverance London, Stutterheim, Velvet, ViX, Zoe Karssen and more, but that's not all. There's also contemporary womenswear from Rejina Pyo at their London sample sale, womenswear from J&Davidson at the Oui2Rooms, and gorgeous jewelry from Astrid & Miyu at BOXPARK in Shoreditch.

And then to round off the week, we've got a distributor sale of Armani and Diesel on Friday, and a Lucy Choi London sample sale on Saturday too!

Published 9th December 2018

About London Sample Sales

The vibrant London sample sale scene makes it one of the best places for finding discount fashion.

When Is Sample Sale Season?

Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.

You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.

Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.

What Will I Find In a Sample Sale?

You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.

On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!

If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!

Where Do Sample Sales Occur?

In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the The Music Room in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.

Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!

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