With London sample sales from brands like Whistles, Agent Provocateur, Markus Lupfer, Rupert Sanderson, Aquazzura and more to get your hands on this month, it's certainly the perfect time for discount shopping!
The one everyone's waiting for this week is the Whistles Sample Sale at The Music Room - definitely a must visit. And then a close second in the London sample sale scene must be the Luxury Bedlinen Sample Sale, which is trending fast.
Yet another sample sale in London for your hit list is surely the AvaMaria New York Annual Pop Up, on for 15 days at 6 Thayer St, and then we recommend the Aquazzura Sample Sale as well - which is likely to be a hit!
And before you go, be sure to get yourself signed up, so that we can keep you updated with new sample sales in London as they come in! There's constantly new sales added, and last minute announcements are common!
Published 21st October 2019
The vibrant London sample sale scene makes it one of the best places for finding discount fashion.
Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.
You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.
Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.
You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.
On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!
If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!
In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the The Music Room in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.
Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!
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