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Today's London Sample Sales

The vibrant London sample sale scene makes it one of the best places for finding discount fashion. Read more >

When Is Sample Sale Season?

Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.

You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.

Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.

What Will I Find In a Sample Sale?

You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.

On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!

If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!

Where Do Sample Sales Occur?

In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the Music Rooms in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.

Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!

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Sample Sales This Week

Sample Sales This Month

The Chicmi Team Say

Well London, it's our last full week of October already and there's Christmas vibes in London's fashion calendar - and plenty of opportunity to start your Christmas shopping early in the London sample sales calendar! It's a comparatively quiet week this week, without many indie sample sales at all, but you've got some big names to get to instead, so no need to worry!

It all kicks off on Tuesday really, with the introduction of the Skinnydip London sample sale. This one day event is going on at their Covent Garden store, so get there to stock up on your favourite Skinnydip goodies!

On Wednesday the London sample sales scene hots up with the launch of the Reiss sample sale, which is happening for four days at The Music Room in Mayfair. Expect prices starting at just £10 on their womenswear and menswear, and new stock added daily throughout the sale! We think this one is likely to be busy, but full of great bargains to be had!

Then on Wednesday you've got two new London sample sales to check out. Sahara are opening their three day sample sale in Pall Mall, and Rupert Sanderson is opening up for their sample sale at The Royal Institution in Mayfair - where you can pick up his famous shoes for just £50! Sample sale heaven!

There's nothing new on Thursday, but really we're saving our pennies for Saturday, which is going to be London sample sale madness with three new sample sales to choose from. On one hand you've got Charlotte Zimbehl's sample sale going down at the London Fabric Shop in Bethnal Green, and then there's Coco Fennell's sample sale happening at The Hoxton in Shoreditch, and finally the famous Designer Sales UK sample sale going on in the Chelsea Old Town Hall. More bargains there than you can shake a stick at!

A brief look ahead then to the London sample sale calendar after this week, and the one we're excited about is on Tuesday the 31st of October - and that's Mary Katrantzou at the Music Room in Mayfair! After that you've got sample sales from Nicholas Kirkwood, Concrete Studio, Scotch & Soda, Erdem, Goat, Theory, Helmut Lang, Vivienne Westwood, Charlotte Olympia and so much more already in the diary for November, and new ones being added all of the time! Happy London sample sale shopping folks!

Published 23rd October 2016

London Sample Sales Map

London Sample Sales Calendar

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