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Today's London Sample Sales

The vibrant London sample sale scene makes it one of the best places for finding discount fashion. Read more >

When Is Sample Sale Season?

Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.

You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.

Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.

What Will I Find In a Sample Sale?

You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.

On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!

If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!

Where Do Sample Sales Occur?

In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the Music Rooms in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.

Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!

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Sample Sales This Week

Sample Sales This Month

The Chicmi Team Say

Well London, we're in the last week of September already! Can you believe it? October and November are the London sample sale months, and things have been starting to hot up in the sample sale calendar for a few weeks now, so get ready for payday and ready to empty your bank account stocking up on lots of fabulous discounted clothes!

This week's London sample sales don't really start to heat up with big brands until the end of the week, but there are some interesting indie sample sales that are really worth a look in the meantime. The first is the Little Mistress Group sample sale, which is going down at their HQ on Great Portland Street from Monday until Friday. Find womenswear there from all of their brands, including Little Mistress, Paper Dolls and The House of Girls on Film.

Also cool is the Flock sample sale on Kings Road - just next to the Bluebird Cafe - which is on Tuesday only. This brings together the brands that Flock represent - so that's Ridley London, Wyse, Olly M and childrenswear brand milliemanu. Expect high quality indie clothes at great prices! Same day, sees the launch of the Monochrome London sample sale at the Hackney Shop, which runs until the 2nd of October. This cult emerging label will be selling their SS17 samples, past seasons and archive pieces at up to 90% off retail prices.

Thursday is when the bigger brands come into play though, with London sample sales from both Religion and Margaret Howell. Religion are having theirs at their store on Clere Street, and there will be up to 80% off menswear and womenswear. Margaret Howell's London sample sale is at The Music Room in Mayfair. Both are on Thursday and Friday only though - so make sure you don't miss out!

Looking forward into the weeks ahead, we've got House of Hackney's London sample sale opening on Saturday and Sunday this coming weekend, and already in the diary for October we've got London sample sales for Joseph, Reiss, Coco Fennell and Mary Katrantzou! There will be many, many more added over the coming weeks though, so keep a close eye on this page and make sure you're signed up for our daily or weekly alerts, so you don't miss any major London shopping events!

Happy sample sale shopping London!

Published 25th September 2016

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