The vibrant London sample sale scene makes it one of the best places for finding discount fashion. Read more >
Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.
You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.
Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.
You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.
On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!
If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!
In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the Music Rooms in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.
Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!
Crazy as it might sound, we're almost at Christmas already, and if you haven't completed your Christmas shopping yet (we haven't started) then be thankful because there's plenty of great London sample sales coming up that will give you the perfect opportunity to stock up with stocking fillers and more!
Diving straight in then, and we'll start on Monday. To start with you've got a few London sample sales left over from the weekend, which are continuing into the week - the highlight of which is surely the Nicole Farhi and friends sample sale at The Music Room in Mayfair. You've got until Tuesday evening to get there and stock up on some great womenswear at a discount. Also on though, and continuing for almost two more weeks, is the Eley Kishimoto sample sale, which is going down at their studio. If you're not familiar with their work, they're famous for their timeless, imaginative and original prints - well worth checking out. Finally, opening on Monday you've got the London sample sale from Lot78 and Ksubi - two indie womenswear labels - going down at Great Western Studios near Westbourne Park.
Tuesday adds two new London sample sales to the agenda, they're pretty big ones. M.i.h Jeans are holding a one day Christmas sample sale at their studio on Shepherd's Bush Road, which not only includes discount denim, but also there's a free custom cut service on their jeans during the event too! Also on Tuesday, Pringle of Scotland are doing their Christmas sample sale out near Hammersmith, where you can stock up on their knitted accessories, handbags and knitwear at sample sale pricing! That runs through until Thursday.
Wednesday then, and the week only gets better. Firstly there's a Roland Mouret sample sale opening at The Vinyl Factory in Soho, stuffed with menswear, womenswear, shoes and bags. Then you've got the Monsoon Accessorize London sample sale, which as always is at The American Church on Tottenham Court Road, and is always stuffed full of very cheap but decent quality clothing and accessories from both brands - all in aid of the Monsoon Accessorize Trust. You've also got London sample sales from Monreal (activewear) and Lulu Hayes (womenswear), along with the return of the One & Only Designer Sale kicking off at The Music Room - bringing you loads of top brands at a discount.
On Thursday, there's no slowing down, we add a whole load of cool stuff to the London sample sale calendar. Firstly you've got a multibrand sample sale from Outlet 56 at The Music Room, promising brands like Alexander McQueen, Philip Lim, Jil Sanders, Michael Kors and many many more. That's on for three days. Then you've got an End of Line Accessories sale from Jenny Packham at their showroom just off Oxford Street, where prices will be up to 80% off retail. You've also got a Religion sample sale going down at their location in Shoreditch, with up to 80% off on their womenswear and menswear. And that's not all - choose London sample sales from Diesel Kidswear, Daisy London (jewellery) and Oh My Love London (multibrand womenswear).
If you thought you might get a day of rest on Friday then you're out of luck because there's a whole load more bargain hunting to be done. For example, take the Harriet Wilde sample sale near Archway, where you can stock up on their beautifully elegant bridal shoes at a discount. Or if outdoor exploring is more your thing, get to the Penfield & Garbstore sample sale in the Old Truman Brewery where brands like Penfield, Engineered Garments, Reebok, Mountain Research, Blue Blue Japan, Gitman and many many more will be on sale. Still not convinced? Maybe you're looking for quirky womenswear from Peter Jensen - their London sample sale starts on Friday and can be found in Dalston. And we haven't even mentioned yet that there's a womenswear sample sale from Markus Lupfer to explore at Protein Gallery in Shoreditch, or a Lily Kamper jewellery sample sale going down at Coldharbour Studios near Denmark Hill, or even a MAWI jewellery sample sale happening at their HQ in Dalston too!
Looking forward to the weekend then, and there's London sample sale shopping galore to keep you entertained. For men, you will not want to miss the Christopher Kane London sample sale which kicks off at the Protein Gallery on Saturday and Sunday. But it's women that get the best pickings, with sample sales from Tramp in Disguise, Ella Doran, Valery Demure (with jewellery from Benoît Missolin, Eddie Borgo, Rachel Entwistle and Swash London on offer) and sustainable fashion brand Lu Flux. Bargain hunters will also not want to miss the return of the Designer Sales UK Christmas Sample Sale - their biggest event for ages, with 50-90% off your favourite designer fashion labels for one day only at Chelsea Old Town Hall.
Published 4th December 2016