All London Sample Sales

The Chicmi Team Say

We've got a busy week ahead for London sample sales this week - with a few great names in the diary to shop!

Kicking off on Tuesday is the return of the Karen Millen warehouse sale on Tuesday, this time happening in Chiswick Town Hall with loads of brand new stock and up to 90% off on womenswear and accessories - their London sample sales always get such great feedback, so that's well worth your time.

And then on Wednesday we've got members discount fashion club Secret Sales popping up at Showcase for the first time, with a special clearance event packed with top designer names. This is the first time we've done it, so we're not too sure what to expect, but it's definitely going to be one of the highlights of this week's London sample sale calendar.

Thursday adds a London sample sale from Timothy Everest, and then on Friday we've got Daniel Blake, and also a big multibrand sample sale from Sophie Hulme, palmer//harding, Le Kilt and Cashmere in Love happening at The BOX in Hackney Walk.

And then finally we've got the London sample sale from Lucy Choi to look forward to! Jimmy Choo's niece will be clearing out beautiful footwear from just £50 - so there's plenty to look forward to there too!

Published 17th February 2019

About London Sample Sales

The vibrant London sample sale scene makes it one of the best places for finding discount fashion.

When Is Sample Sale Season?

Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.

You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.

Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.

What Will I Find In a Sample Sale?

You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.

On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!

If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!

Where Do Sample Sales Occur?

In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the The Music Room in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.

Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!

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