So over in the US they're counting down to Thanksgiving, but over on this side of the pond it's the countdown to Black Friday that matters, and so London's sample sale scene shows no sign of slowing down! There's real eclectic mix of sample sales to shop this week, with indie brands mixed in with some big names - so plenty for everyone to enjoy.
Monday starts off fairly quietly - with just one new London sample sale to shop - an indie collection of brands including JLYNCH, Audacia, Silken Favours and Ashley Isham popping up on Redchurch Street in Shoreditch. But it quickly heats up on Tuesday with two of our favourite Winter sample sales entering the diary. Firstly you've got the return of the Joseph sample sale, back at The Music Room. This sample sale is always a big special, because along with Joseph's own brand apparel and accessories, there's almost always a large collection of other designers on offer too - in the past there's been Acne Studios, Christopher Kane, Stella McCartney and much more - so don't miss out.
Also on Tuesday is London's best lingerie sample sale. And we don't say that lightly because there are so many fabulous lingerie brands in the city, but really, most of them are here! Expect Asceno, Bordelle, Coco De Mer, Kriss Soonik, Nubian Skin, Playful Promises, Yolke and so many more. It's nuts, and it just comes around once per year - so don't miss out! That's at the Old Truman Brewery, and is only open for one day.
Thursday brings you a great selection of London sample sales including Reiss, Hudson London, Prey, Alex Monroe, Goat, FALKE, District J and more. Reiss is undoubtedly going to be crazy popular - that's in the Old Truman Brewery too - but don't overlook the others! Particularly don't miss the District J showroom sample sale, featuring BROCKENBOW, Etienne Marcel Denim, Twenty and Von Dutch, or the Alex Monroe sample sale, where they'll have fine jewellery on offer for the first time ever!
Friday is equally packed with great London sample sales. EAST and People Tree don't need much introduction, and both sample sales are going to be great so don't miss them. But also pay attention to KATYA KATYA (formerly Katya Katya Shehurina), where you'll find gorgeous elegant dresses at up to 60% off, and if you're into your indie fashion then both the EDIT.TOKTO and Eizenstein sample sales are a must see. EDIT.TOKTO will bring you Fyodor Golan and steventai among others, and Eizenstein has Kenzo, Vera Wang, Y's by Yohji Yamamoto, Parts of 4 and more to offer - and both sample sales promise discounts of up to 80% off.
Saturday's big news is surely the House of Hackney London sample sale - where their gorgeous prints for home will be up to 80% off at The BOX in Hackney Walk!
Looking to the future, and we've already got a packed diary of London sample sales in the calendar, with Shrimps, MACKINTOSH, Christopher Kane, Sophia Webster, Hugo Boss, Linda Farrow, FRAME, Roland Mouret and so much more still to come! And watch out, because we're sure to be adding many many more as we get closer to the festive season!
Published 19th November 2017
The vibrant London sample sale scene makes it one of the best places for finding discount fashion.
Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.
You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.
Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.
You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.
On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!
If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!
In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the Music Rooms in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.
Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!