London Sample Sales

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Most Popular Online Sales in London

Choice Store
Choice Store 
Get 70% off on brands such as Michael Kors, Chloe, Stone Island, Stella McCartney and more
Added 5 hrs ago at choicestore.com
House of Fraser
House of Fraser 
Get up to 30% off women's boots
Added 5 hrs ago at houseoffraser.co.uk
Speedo
Speedo 
Shop our Winter sale for up to 50% off selected swim essentials
Added 5 hrs ago at speedo.com
Crew Clothing
Crew Clothing 
Take 20% off new season
Added 8 hrs ago at crewclothing.co.uk
Farah
Farah 
Shop further reductions - up to 30% off sale
Added 1 hr ago at farah.co.uk
DressLily
DressLily 
Take up to 80% off fighting cold styles
Added 2 days ago at dresslily.com
MATCHESFASHION.COM
MATCHESFASHION.COM 
Take up to 70% off at matchesfashion.com
Added 1 week ago at matchesfashion.com
Reiss
Reiss 
Sale now up to 60% off plus new lines added
Added 1 week ago at reiss.com

The Chicmi Team Say

The week in London sample sales starts quietly this week - with nothing new happening until Wednesday, and the only ongoing sample sale in the city is the (very cool) Brown's Bride event, which features both bridal and couture gowns on a discount.

But on Wednesday the London sample sale scene starts to heat up a bit - with the return of the ongoing Antonio Berardi sample sale at Pippa Store, and also two new sample sales from footwear brand Ganor Dominic, and high street brand Hush. The Hush sample sale this year will be at a new venue - they're taking over the Battersea Arts Centre near Clapham Junction - and prices will start as low as £5 over the three day run!

Then on Thursday we also add new London sample sale from TASCHEN, Lucy Choi and Tao & Friends. The TASCHEN sample sale is a particular highlight for us, because although we don't usually cover book-related sales we adore their fashion photo books, which have provided us with emergency inspiration on many occasions.

Then on Friday there's four new London sample sales - the highlight of which is almost definitely our first ever Hobbs sample sale, going down at the Cavendish Conference Centre near Oxford Circus! We don't know much about this one yet, but it's safe to say that we're excited! And then, if that's not enough then there's also the return of The BOX in Hackney Walk, who are hosting their first 2018 sample sale - this time for Fiorucci, with up to 80% off their womenswear, menswear and underwear.

The weekend is a bit quieter, with only two new London sample sales to report - one from Lot78, and the other from Alfie Douglas at their brand new flagship store in Shoreditch. But watch this space, as we're adding new sales all the time!

Published 21st January 2018

About London Sample Sales

The vibrant London sample sale scene makes it one of the best places for finding discount fashion.

When Is Sample Sale Season?

Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.

You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.

Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.

What Will I Find In a Sample Sale?

You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.

On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!

If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!

Where Do Sample Sales Occur?

In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the The Music Room in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.

Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!

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