Sometimes we all need a good shopping session! There's a wonderfully packed schedule of sample sales in London to enjoy this week - with a healthy 52 events on the list, featuring brands like self-portrait, Great Plains, French Connection, Loop Generation, Sergio Rossi and many more! You're certainly going to want to get shopping this week!
With so many sales in the calendar, it's tricky to choose the best ones - but on the tips of everyone's lips is the French Connection & Great Plains Sample Sale, on for 2 days - followed by the Sergio Rossi Private Sale Early Access; and the Loop Generation Pop-Up, happening for 2 days at 20 Queensberry Place. So you're going to want to hit all of those! But don't just shop the big names - there's such a great selection out there that it's worth doing some digging!
Yet another London sample sale for your list is definitely the self-portrait Sample Sale at Showcase, and then you've also got the Reiss Sample Sale, on for 3 days too - which we think is likely to be a big hit!
And did you know, there's an app for that? Our fantastic app for iPhone and Android phones is the perfect way to keep updated with the London sample sales - and it's so much fun too!
Published 5th December 2019
The vibrant London sample sale scene makes it one of the best places for finding discount fashion.
Sample sales - sometimes called private sales, warehouse sales or archive sales - can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.
You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.
There are also many dedicated London sample sale venues - like The Music Room, The BOX, Showcase and Arlettie - which host sample sales throughout the year, and host some of the global top brands.
You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.
On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!
If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!
In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the The Music Room in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.
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