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Today's London Sample Sales

The vibrant London sample sale scene makes it one of the best places for finding discount fashion. Read more >

When Is Sample Sale Season?

Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.

You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.

Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.

What Will I Find In a Sample Sale?

You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.

On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!

If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!

Where Do Sample Sales Occur?

In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the Music Rooms in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.

Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!

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Sample Sales This Week

Sample Sales This Month

The Chicmi Team Say

Hello again London! Can you believe it's the last week of July already? And how are we loving this weather? We'd understand if you just wanted to lay out in Hyde Park and take in some sunshine, but London sample sales are calling, and we've got some super cool ones this week - despite it being a bit quieter (finally) than it has been for a while.

For a start, lets begin with what's already ongoing. You've got three great London sample sales that are open all week long and that you probably won't want to miss. The first is L.K. Bennett, up at the London Designer Outlet in Wembley. This sample sale came out of nowhere, but it's well worth the visit! Next, lets talk about the two week-long sample sale from Emily & Fin at the Old Truman Brewery. Their elegant and chic womenswear has always been close to our heart, and frankly it should be close to yours too we think - so make sure you get over to Brick Lane to check it out. Finally though, we've got the Georgina Goodman archive sale. Now you'd be forgiven for not knowing who Georgina Goodman is yet, but we're sure you will do soon because her shoes are just fabulous. She's actually doing a lot of her sample sale online, but is also offering one-on-one sample sale appointments in her studio if you want to try them on! Just make sure you're a UK size 4 first!

Now apart from those week-long sample sales (and is that not enough?!) that's it for Monday and Tuesday. But things begin to pick up in a BIG way towards the end of the week with some amazing multibrand London sample sales to get your teeth into. And honestly it's true - we know we like superlatives but we're not just throwing them around this time. These are VERY special.

First up is Wednesday. This multibrand London sample sale is at Beach Blanket Babylon, and features so many cool indie brands. Think Olivia Von Halle, palmer//harding, Sibling (yes, that Sibling), Eudon Choi, Atalanta Weller, Rejina Pyo AND Holly Fulton all in the same event. It's going to be massive.

But then you've got Thursday, because that comes after Wednesday, and that's met by a sample sale from stylish fashion retailer The Shop At Bluebird, and is being held at Mayfair's The Music Room. At this one - and this is BIG - you can expect up to 80% off on up to 300 designers including (are you sitting down?) Isabel Marant, Acne Studios, Helmut Lang, Maison Margiela, Commes des Garçons, and Chinti and Parker! Phew. London sample sales don't get much more exciting. I think I'm sweating.

Finally comes Friday, and along with your countdown to the weekend is YET ANOTHER HUGE MULTIBRAND SAMPLE SALE!! This one is at the Hoxton Gallery and features Rejina Pyo, Prism, Eudon Choi, Le Kilt, Danielle Romeril, steventai, Six Showroom (TOGA, MYSWEAR and Dorateymur shoes), Manu Atelier and TOGA Archives. Frankly we have no idea how Rejina Pyo and Eudon Choi have time to be part of two multibrand London sample sales in one week, but there you go!

Now, if you're a man, and you're wondering why you're reading all of this because frankly all of the stuff we're getting worked up about is womenswear, then don't worry. We've got you covered too - because on Friday you've also got the opening of the Percival London sample sale at their store on Berwick Street in Soho. This super-sharp menswear brand will have you looking dapper in no time, and since it's a sample sale, without breaking the bank. Perhaps. Depends on how much you buy!

And then, it's the weekend, and it's pretty much the end of August. The weekend is mostly more of the same - with the continuing London sample sales from Percival, Shop at Bluebird, Emily & Fin, L.K. Bennett - but you've also got the very last chance to catch RSPV Store's fab Antonio Berardi sample sale in Chiswick, and a RIXO London womenswear sample sale at The Hoxton in Holborn.

Looking forward to next month then, it looks like London sample sale season is finally petering out (but we've been saying that for weeks now, haven't we?!) but you've still got Hudson London footwear, GANT, Alex Monroe and Muuba to look forward to already, and we know more will be added as the month progresses too - so make sure you're on our mailing list and refreshing this page every few minutes because you know you want to! Happy shopping, folks!

Published 24th July 2016

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