London Sample Sales

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London Sample Sales Calendar


The Chicmi Team Say

We've got a stately and respectable week ahead for London sample sales. A sense of calm has descended on the bargain hunting scene now that the chaos of sample sale season has abated slightly, and while there's still plenty of great discounts to be had, the calendar is less frenetic and more well paced.

Starting off on Tuesday, we've dive straight in with three great London sample sales - beautiful shoes from Charlotte Olympia at The Music Room, beauty products from Bobbi Brown at their Pro Studio in SoHo, and fashion sportswear courtesy of Bjorn Borg at their showroom near Oxford Circus. Plenty to get your teeth into there, and with Bobbi Brown only on for one day you'll be wanting to make room in your diary now.

Then on Thursday we've got new London sample sales from Crumpet Cashmere and Warehouse. Warehouse are returning to St. Thomas' Hospital for their regular clearance event where almost everything is just £5 an item - and as usual all proceeds go to support care for little ones at the Evelina London Children's Hospital. It's great shopping for a great cause!

On Friday the scene gets a little more busy with London sample sales from Coast, Ella Doran homewares, Bailey Hats and the return of the One & Only Designer Sales event in Baker Street - where you'll find everything from past season stock from big name brands through to samples and discounts on emerging and independent brands too. Always worth a look!

That's it for this week - but next week is already looking hot with London sample sales from L.K. Bennett, Melissa Odabash, EDWIN and more already in the diary.

Published 17th June 2018

About London Sample Sales

The vibrant London sample sale scene makes it one of the best places for finding discount fashion.

When Is Sample Sale Season?

Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.

You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.

Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.

What Will I Find In a Sample Sale?

You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.

On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!

If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!

Where Do Sample Sales Occur?

In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the The Music Room in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.

Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!

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