London Sample Sales

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London Sample Sales Map

London Sample Sales Calendar

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Most Popular Online Sales in London

Boohoo
Boohoo 
Take 50% off everything (excluding sale) + free returns with code YAY50
Added 10 hrs ago at boohoo.com
YOOX
YOOX 
Sale has up to 70% off and more items added
Added 2 days ago at yoox.com
EAST
EAST 
The sale ends midnight Sunday with up to 60% off
Added 21 hrs ago at east.co.uk
The White Company
The White Company 
Extra 10% off sale plus free delivery when you spend over £50 with code AR358
Added 2 days ago at thewhitecompany.com
Ann Summers
Ann Summers 
Get an extra 10% off selected clearance
Added 1 day ago at annsummers.com
L'Occitane
L'Occitane 
Shop the flash sale for up to 50% off
Added 1 day ago at uk.loccitane.com
Fraser Hart
Fraser Hart 
Shop up to 43% off selected necklaces
Added 1 day ago at fraserhart.co.uk

The Chicmi Team Say

Well the London sample sale calendar does not get much quieter than this! We are definitely completely out of season, with hardly anything to shout about at all right now. But don't despair as if you're itching for a bargain the city is not completely devoid of discounts.

For starters, there's the ongoing United Nude "Super Sale", which is a clearout of their Floral Street store in Covent Garden. Unfortunately that store is closing down - so you've got until the 24th of September to help them empty it. Get there for past and present collections on offer, including their collaborations with brands like Issey Miyaki. It's not quite a London sample sale, but it might as well be!

Then on Tuesday we've got a London sample sale from M.Hulot, happening for two days in Triangle near Homerton. There'll be up to 70% off their leather bags and accessories during the sale - including past seasons and seconds - so get there to add a new handbag to your wardrobe! You know you want one!

On Wednesday, fashion designers and makers will not want to miss out on the Cabbages & Roses fabric sample sale, where you can pick from a huge range of fabrics and textiles at a discount. That London sample sale is happening in their location on Sydney Street, near Chelsea Old Town Hall.

That's it for this week! But there's already London sample sales in the diary for the next month - including the return of 1offpiece.com next week, and Miista, Diesel and Conflict of Ego already in the diary for September! Keep an eye on your fashion alert emails for more to come!

Published 13th August 2017

About London Sample Sales

The vibrant London sample sale scene makes it one of the best places for finding discount fashion.

When Is Sample Sale Season?

Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.

You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.

Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.

What Will I Find In a Sample Sale?

You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.

On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!

If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!

Where Do Sample Sales Occur?

In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the Music Rooms in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.

Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!

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