The vibrant London sample sale scene makes it one of the best places for finding discount fashion. Read more >
Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.
You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.
Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.
You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.
On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!
If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!
In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the Music Rooms in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.
Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!
Considering we're still only in February and a good part of the city's industry is focussed on fashion week, we've got a surprisingly full diary of London sample sales for bargain hunters to enjoy this week!
On Monday, those with little people to treat are spoiled for choice with three great childrenswear sample sales to choose from in London. There's the continuing Marie-Chantal and Friends sample sale over at Chelsea Old Town Hall, a Fancy Kids sample sale at The Music Room in Mayfair, and a separate one-day event at Chelsea Old Town Hall which joins the Marie-Chantal sample sale and brings together Ava James, Ace & Me and more too! And if childrenswear isn't on your shopping list on Monday then there's a London sample sale from hat maker Sarah Cant at Atelier Millinery to keep you occupied too!
On Thursday there's three more London sample sales to shop - starting with the rescheduled four day Timothy Everest sample sale at the Old Truman Brewery. Perfect for men looking to stock up on iconic tailoring at a price that won't break the bank! Then you've got a fantastic multibrand London sample sale from a whole collection of top indie designers such as Baartmans and Siegel, Berthold, CMMN SWDN, Georgia Hardinge, Matthew Miller and Tourne de Transmission - plus a designer sample sale happening at the same time with brands Alexander McQueen, Gucci, Jill Sander, Maison Margiela and Saint Laurent - also at The Old Truman Brewery. And finally a one-day sample sale from womenswear brand Cabbages & Roses at their Sydney Street Store too!
On Friday, The Shoe Snob in Soho bring you a men's footwear London sample sale, featuring top-label shoes from Gaziano & Girling and J Fitzpatrick, with prices starting at just £100! And then on Saturday we've got the return of the London sample sale from plus-sized fashion brand Scarlett & Jo, who are bringing you discount fashion plus coffee and cake!
And then, if you can believe it, we're into the last week of February already, and the industry will be starting to ramp up to London sample sale season. Already we've got sample sales from brands like Margaret Howell, The Shop at Bluebird, Aspinal of London, Religion, Prey and more in the calendar - and we know there will be many many more too!
Published 19th February 2017