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The London sample sale calendar isn't that busy this week, but the quality is definitely there! As we approach sample sale peak in November, more and more big name brands are announcing their sales, and there's some really good bargains this week and in the month to come.
It's hard to choose a favourite this week when you've got London sample sales from brands like Reiss, Lorna Jane, Victoria Beckham and ALEXACHUNG to choose from. But while those big names are obvious and will need to be on your hit list, don't let them blind you to another gem - the Shop At Bluebird sample sale, which is hitting The BOX in Hackney Walk from Thursday. Their London sample sale brings you brands like Acne Studios, Alexander McQueen, Golden Goose, Helmut Lang, Isabel Marant, M.i.h Jeans, MSGM, Peter Pilotto, REDValentino, RIXO London, Tom Dixon, Victoria Beckham and many many more at prices that are up to 80% off retail - so it's definitely not to be missed!
And make sure you save some pennies, because while the bargains are flowing this week they're only going to get hotter! We've already got London sample sales from Christopher Kane, French Connection and Ted Baker next week - and while November's diary is still to fill up, there's already save-the-dates in place for J.Lindeberg, Karl Donoghue, Fyodor Golan, Shrimps and more!
Published 21st October 2018
The vibrant London sample sale scene makes it one of the best places for finding discount fashion.
Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.
You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.
Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.
You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.
On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!
If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!
In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the The Music Room in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.
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