The vibrant London sample sale scene makes it one of the best places for finding discount fashion. Read more >
Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.
You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.
Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.
You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.
On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!
If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!
In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the Music Rooms in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.
Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!
London sample sale season is hotting up for sure! We've just had a killer week, with sample sales from Coast, Margaret Howell, Cambridge Satchel Company and many, many more, and we're about to have another week packed full of sample sale bargains!
There's a slightly delayed start to this week's shopping - it all kicks off on Wednesday, with a completely dead Monday and Tuesday. But Wednesday makes up for it and more, with London sample sales from Joseph, Rupert Sanderson and Zone Two.
The three day Joseph sample sale is organised by Curate Private Sales, which means that you have to be registered with them to get in - get yourself over to the event listing and click on Get Tickets to sign up now. Along with Joseph themselves, you can also expect items from Acne, Burberry, Christopher Kane, Stella McCartney and many more!
The Rupert Sanderson Sample Sale is happening at The Royal Institution - where they normally hold their London sample sales. There will be shoes there from just £90, including a variety of styles and sizes. That's on for just two days.
Finally for Wednesday, the Zone Two sample sale is that their normal haunt - the Pegaso Showrooms near Old Street - and this institution of the London sample sale scene brings you their normal range of hip brands, including Eastpak, People Footwear, Psycho Bunny, Samsøe & Samsøe and Scotch & Soda. Discounts are up to 75% off and it's on for four days, so make sure you get there while you've got a chance!
If you think Wednesday is hot, then Thursday and Friday are going to blow you away. You've got a seven new London sample sales to choose from on Thursday, including the Lucy Wernick Agency in Farringdon (think Pyrus, 360CASHMERE, Eberjey and more), Designer Warehouse Sales in Chelsea (that's REPEAT Cashmere, Mac Jeans, Milano Italy and many more), a multibrand designer sample sale in Bethnal Green featuring brands like Eudon Choi, Sibling, Piers Atkinson, Lou Dalton, Olivia Von Hally, Holly Fulton and more, and a Lily and Lionel sample sale in Finchley. But if they're not enough, there's major sample sales launching from Liberty, Religion and Monica Vinader.
Liberty are christening a new location in Hackney Walk called The Box for their London sample sale, where there'll be up to 70% off across accessories, fashion, homeware and much more. That's open for four days. Monica Vinader are taking over The Music Room in Mayfair for their London sample sale, which is open for just one day and promises to be stuffed full of their gorgeous jewellery at a discount. And finally Religion will be at their normal Clere Street location in Shoreditch, with discounts of up to 80% off menswear and womenswear over four days.
You think it's all over? Think again - because Friday brings you another six killer London sample sales to choose from. There's Astley Clarke off the Edgware Road, offering up to 80% off their unique jewelry for one day; or there's Ally Capellino, Jo Gordon, NEUBA, Folk and more holding a two day sample sale in Shoreditch; or how about Charlene Mullen, with their unique patterned homeware on offer for two days in Shoreditch? No? Then you've also got Miista, Karen Millen, and none other than Orla Kiely to choose from!
The Miista London sample sale brings you footwear from their AW16 stock and more, including their diffusion line E8, at prices starting from just £30 over three days in Dalston; Karen Millen are taking over the Hampstead Town Hall for their two day sample sale, featuring up to 75% off womenswear and accessories; and last but absolutely not least, Orla Kiely are taking over The Music Room for three days, promising to be packed full of their gorgeous pattern-rich fashion and homeware.
So all in all a pretty packed week for sample sales, with some amazing bargains from some amazing brands. But keep an eye on cash flow because it's only just beginning really - we've already got Lucas Hugh, 3.1 Phillip Lim, House of Holland, Diesel and more in the diary for next month, and there are going to be so many more great London sample sales to come over the season!
Published 26th March 2017