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We've got such a great week for London sample sales ahead of us and there's no doubting now that we're well and truly in sample sale season!
Big names in the diary this week include Reiss, Monsoon, Herschel, James Lakeland, Karen Millen, Jenny Packham, Jasper Conran, Peter Jensen, Folk, Oliver Spencer, YMC, Roland Mouret, Roksanda, Oliver Bonas, Christopher Kane and so many more - so it's almost impossible to choose a highlight! But with all the famous labels in the diary, make sure you don't miss out on the London sample sales from smaller names too - like fabulous designer jewelry from Les Nereides, colourful cashmere knits from Wyse, ethical and sustainable fashion from People Tree, and super-cute childrenswear from Caramel.
And whatever you do, make sure you don't spend all your money this week - because while it's pretty spectacular, we've got a feeling it's only going to get better as we head deeper into London sample sale season. There's already sample sales in the calendar from Monica Vinader, Markus Lupfer, Gina, Erdem, Isabel Marant, Goat and more - with plenty more still to be announced!
Published 22nd April 2018
The vibrant London sample sale scene makes it one of the best places for finding discount fashion.
Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.
You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.
Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.
You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.
On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!
If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!
In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the The Music Room in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.
Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!