London Sample Sales

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The Chicmi Team Say

We're heading towards the bank holiday weekend and the London sample sale scene is definitely getting quieter - but don't worry because there's still plenty of great shopping to be done!

It all kicks off on Monday with the La Perla London sample sale - a week-long celebration of beautiful lingerie, with up to 85% off retail prices on intimates and apparel for women and men. That's happening at The Music Room on South Molton Lane, and you do need to RSVP in advance so make sure you head over to the listing page now to get your name on the guest list.

Then on Tuesday we've got a womenswear and childrenswear sample sale from Caramel in Shoreditch, followed on Wednesday by the Adriana Degrease London sample sale - which kicked off at the Pippa Store in Notting Hill this weekend and continues for four weeks until 16th of June.

Thursday brings us London sample sales from Peter Jensen, Paul Costelloe bags, meli melo and Monreal London. Note that the Peter Jensen sample sale is a fabric sample sale, so if you're creative then this is the place for you, but don't expect to be walking out with any Peter Jensen clothing!

But it's Friday when we get this week's second really big name London sample sale, with the arrival of Palmer//Harding, Charlotte Simone, Eudon Choi and Alistair James at The BOX in Hackney Walk. There'll be up to 80% off retail prices on women's clothing, shoes and accessories from the hot London designers - and we expect it to be popular, and rightly so!

Finally, its the weekend, and on Saturday the Adriana Degrease sample sale in the Pippa Store is joined by none other than MARCH11. Last year their London sample sale was very well received, so expect more of the same here, with big discounts on their embroidered dresses throughout the three week run.

Published 20th May 2018

About London Sample Sales

The vibrant London sample sale scene makes it one of the best places for finding discount fashion.

When Is Sample Sale Season?

Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.

You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.

Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.

What Will I Find In a Sample Sale?

You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.

On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!

If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!

Where Do Sample Sales Occur?

In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the The Music Room in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.

Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!

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