The vibrant London sample sale scene makes it one of the best places for finding discount fashion. Read more >
Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.
You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.
Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.
You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.
On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!
If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!
In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the Music Rooms in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.
Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!
So London, the Easter break is now far in the distance and the London sample sale season has recovered from its temporary lull and is back in anger, with a week packed full of big names!
To get us started, Monday is the last day to catch the Pringle of Scotland London sample sale which has been running in Hackney Walk from Saturday 14th. Plus you've also got the continuing Danish Brands sample sale (featuring Nu Denmark) in Finsbury Park, if you haven't been there already.
On Tuesday though Monsoon Accessorize kicks off the week with their regular London sample sale, as always at The American Church on Tottenham Court Road. This is always a popular affair filled with loads of extraordinarily cheap clothing and accessories for women and children.
That continues on Wednesday, when also Reiss join the party, with their four day London sample sale at The Music Room in Mayfair. Prices were as low as £10 at their last one (in Birmingham) and there was plenty of womenswear and menswear on offer - so no excuse not to get there!
Thursday starts to get very busy, when we add the famous ASH Showroom Sale - a regular event in the London fashion calendar and one that's packed full of designer apparel and footwear deals - plus individual sample sales in London from Hudson Shoes, Jenny Packham and Camilla Elphick!
Friday adds none other than Peter Pilotto to the London sample sale calendar where this elegant fashion house will have some fantastic ready-to-wear discounts, and also MAWI for just one day at their HQ in Dalston, where there'll be big bargains to be had on their unique jewellery.
On Saturday we have the return of the two day Diesel Sample Sale, hosted by Faster Fashion and this time happening at the WAC Arts Centre near Belsize Park, and also unique Japanese hat makers CA4LA, who are having a two day London sample sale at their store near Old Street.
After that, before you know it we're in May, and there's London sample sales from Bordelle, Linda Farrow, Erdem, Christopher Kane, Gina Shoes, Joseph, Nicole Farhi and many more to look forward to too!
Published 23rd April 2017