The vibrant London sample sale scene makes it one of the best places for finding discount fashion. Read more >
Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.
You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.
Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.
You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.
On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!
If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!
In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the Music Rooms in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.
Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!
Well we're still completely in down season for London sample sales at the moment, but that doesn't mean that London is devoid of a bargain. Last week saw the surprise announcement of the Karen Millen sample sale in Chiswick Town Hall, and also the Ille De Cocos cashmere sample sale and Craft Central multidesigner sales event, and this week we wouldn't be surprised if one or two interesting sample sales slipped into the London sample sale calendar as the week progresses.
However we do already have two London sample sales in the calendar for this week - the first being the James Lakeland sample and warehouse sale that runs from Wednesday to Friday near East Finchley. Prices here start at just £10 for their womenswear, so expect plenty of opportunity to refresh your wardrobe.
The second London sample sale in the diary is the Libélula sample sale, which is happening in Shepherd's Bush and has up to 90% off everything, with only one catch - you have to be a size UK 10. If you match that then get there to explore a plethora of one off styles filled with vibrant prints.
That's it in the London sample sale for now this week, but keep a close eye out for new entries, and save your pennies for the coming months. We've already got some interesting London sample sales in the diary for the rest of January - including Hush and Fashercise, and it's only going to get hotter as we ramp up to Spring.
Published 15th January 2017