After a quiet week last week on the run up to Easter, the London sample sale scene is back in action this week - with one of the biggest weeks of the season thanks to a certain brand beginning with V hitting on Saturday!
But before we get there it starts off with nothing on the bank holiday understandably, and then builds to a crescendo with London sample sales from Les Heroines on Tuesday, then Herschel and Ille De Cocos on Wednesday, then Les Nereides, Fiorucci and AWAYTOMARS on Thursday, and EDWIN and Miista on Friday.
Personally if you've not been before we love the Les Nereides, AWAYTOMARS and Miista London sample sales, so we thoroughly recommend checking them out to support some great indie fashion while grabbing a discount.
And then it's Saturday, and not only do we have a lovely multibrand sample courtesy of Session Fashion featuring EAST, James Lakeland, Fenn Wright Manson and more, we've also got a London sample sale from Versace! We've been working closely with the team on this one, and we think it's going to be really good - so make sure that's in your diary!
Published 21st April 2019
The vibrant London sample sale scene makes it one of the best places for finding discount fashion.
Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.
You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.
Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.
You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.
On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!
If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!
In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the The Music Room in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.
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