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Looking for some incredible sample sales happening in the vibrant city of London this week? Look no further! We've got all the details you need to score amazing deals on your favorite brands.
First up, we have the highly anticipated Aspinal of London Sample Sale at Showcase.co. From Friday December 8 to Sunday December 10, you can enjoy up to a whopping 70% off on their luxurious items. Don't miss out on this exclusive opportunity to snag some stylish pieces at a fraction of the original price. Just a heads up, there's a small entry fee of £2 cash or £3 by card, but trust us, it's totally worth it!
Next on the list is the dazzling Swarovski Sample Sale, also happening at Showcase.co. From Sunday December 10 to Monday December 11, you can get up to 50% off on their stunning jewelry. And the best part? This sale is part of a multi-brand event, so you can also shop at Derek Rose, Gina, Mary Katrantzou, and more all at the same time. Talk about a shopping extravaganza!
If you're a fashion enthusiast, you won't want to miss the highly anticipated MATCHES Sample Sale at The BOX. From Wednesday December 13 to Sunday December 17, you can find an incredible selection of womenswear, menswear, bags, shoes, and accessories at up to a jaw-dropping 80% off. It's the perfect opportunity to update your wardrobe with some high-end pieces without breaking the bank.
Looking for a mix of designer brands? The Designer MultiBrand Sale at 58 Oxford Street is the place to be. From Monday December 11 to Tuesday December 12, you can shop menswear, womenswear, and childrenswear at up to 60% off. With brands like AMIRI, Christian Louboutin, Dior, Gucci, and more, you're sure to find something that catches your eye. Plus, the first 20 customers will receive a free goody bag. Talk about a sweet deal!
If you're a fan of Joseph, you won't want to miss their highly anticipated sample sale at The Music Room Mayfair. From Tuesday December 12 to Thursday December 14, you can score up to a staggering 80% off on womenswear, menswear, accessories, and shoes. And that's not all - they'll also have a selection of designer brands like Chloé, Dries Van Noten, Stella McCartney, and more. It's the perfect opportunity to add some luxury pieces to your collection.
For those who love luxury womenswear and menswear, the Helmut Lang & Theory Sample Sale at Showcase.co is an absolute must-visit. From Friday December 8 to Sunday December 10, you can get up to an incredible 80% off on their stylish pieces. Just make sure to book your place in advance by following the Get Tickets link. There's a small entry fee of £2 cash or £3 by card, but trust us, it's worth every penny.
Looking for some fabulous footwear? The Gina Sample Sale at Showcase.co is the place to be. From Sunday December 10 to Monday December 11, you can shop luxury footwear at up to a fantastic 70% off. And the best part? This sale is part of a multi-brand event, so you can also shop at Derek Rose, Swarovski, Mary Katrantzou, and more all at the same time. It's a shoe lover's dream come true!
If you're a fan of the renowned designer Mary Katrantzou, you won't want to miss her highly anticipated sample sale at Showcase.co. From Sunday December 10 to Monday December 11, you can shop luxury womenswear, footwear, and accessories at discounted prices. The size range available will include UK 6 – UK 20, so there's something for everyone. And just like the other multi-brand sales, you can also shop at Derek Rose, Swarovski, and more. It's a fashion lover's paradise!
Last but certainly not least, we have the Billionaire Boys Club and ICECREAM Sample Sale at The BOX. From Thursday December 7 to Sunday December 10, you can take up to an incredible 80% off on a wide variety of menswear and accessories. Whether you're looking for hoodies, T-shirts, jackets, or hats, you'll find it all at this sale. Don't miss out on this opportunity to score some stylish pieces at unbeatable prices.
So there you have it - the top sample sales happening in the vibrant city of London this week. Whether you're in the mood for luxury fashion, stunning jewelry, or fabulous footwear, there's something for everyone. Happy shopping!
Published 9th December 2023
Finding bargains at a London sample sale
The vibrant London sample sale scene makes it one of the best places for finding discount fashion!
So what is a London sample sale?
Producing fashion is a tricky business - brands need to create new seasons regularly, and produce enough clothes to make sure they satisfy any unexpected demand. At the end of each season there's often a lot of great items left over - which may be excess stock, or runway pieces, or samples from the production process. The brands need to get rid of this to make room for their next season - and that's where London sample sales come in to play!
At a London sample sale you can pick up this fashion at a big discount - often 60% to 90% off, depending on the brand. They're short, fast-moving events and often very popular. Some are private and invite only, some require booking, while some you can just walk in and shop. At Chicmi we make sure you know what's coming up and how you can access them!
Plus more recently, a lot of London sample sales have moved online - and we've got you covered there too. We'll keep you updated with the best digital sample sales that will shop to London, and you can shop them directly from the brands on our site. So keep an eye out for those too!
Note that while "sample sale" has become the standard term for these sales, some brands will call them warehouse sales, private sales or archive sales too - these days the terms are mostly interchangeable.
When is London sample sale season?
Sample sales in London can occur all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands! But they're most common when fashion seasons are coming to an end, so you'll find a lot of them in March to May and especially in October to December.
There are also many dedicated London sample sale venues - like The Music Room, The BOX, Showcase and Arlettie - which host sample sales throughout the year, including for some of the global top brands.
What will I find in a London sample sale?
You'll find sample sales sales in London ranging from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the London sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.
On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!
If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!
Where Do Sample Sales Occur?
In terms of location, London's sample sales can be spread out all across the city, but some locations like the The Music Room in Mayfair or The BOX in Hackney are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch, where many emerging fashion designers have their studios.
Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!