The hottest fashion secret!

Sample sales have the best price on luxury brands & save the planet

The Chicmi Team Say

New week, new sample sales in London that you shouldn’t sleep on! Brands like McQ and REISS, James Lakeland, Hobbs, Hush Puppies, AllSaints, and more are minimizing their prices. So, let’s see what exactly is in stock for fashion lovers this week, shall we?
London sample sales start with the AllSaints private sale hosted by Arlettie! Open from January 25th to January 28th, this highly praised luxury brand will bring the best selection of clothes and accessories to both men and women. “I would say that it would be a complete different stock from previous sale,” @Zebra shared in the comments. Don’t forget to grab your invite to attend one of the most-awaited sample sales in London!

In case you’re looking for a vaster list of brands, take a peek at Bestir Bargain Basement Sale from January 26th to January 29th. All visitors will find men’s and women’s attire with up to 90% off! Curious to know which brands are included in one of the biggest London sample sales? “BIANCO, &ET, Boden, Clarks, Dune, Editors Cut, French Connection, Hobbs, Hush Puppies. In Wear, Joules, Louche, Mauvette, Mavi, Mia, Mint Velvet, Object, Only, Part two, Phase Eight, Superga, Toms, Vero Moda, Whistles and many more,” @bestirevents wrote.

On January 27th -29th, McQ and REISS will make London sample sales shoppers happy with the clearance sale. While there will be up to 80% on the selection provided, expect mostly womenswear from Reiss and limited menswear. Don’t forget to book your place!

Planning to attend any of the upcoming sample sales in London? Leave a comment on the sale page and spread the word to the community!

Published 23rd January 2023

Finding bargains at a London sample sale

The vibrant London sample sale scene makes it one of the best places for finding discount fashion!

So what is a London sample sale?

Producing fashion is a tricky business - brands need to create new seasons regularly, and produce enough clothes to make sure they satisfy any unexpected demand. At the end of each season there's often a lot of great items left over - which may be excess stock, or runway pieces, or samples from the production process. The brands need to get rid of this to make room for their next season - and that's where London sample sales come in to play!

At a London sample sale you can pick up this fashion at a big discount - often 60% to 90% off, depending on the brand. They're short, fast-moving events and often very popular. Some are private and invite only, some require booking, while some you can just walk in and shop. At Chicmi we make sure you know what's coming up and how you can access them!

Plus more recently, a lot of London sample sales have moved online - and we've got you covered there too. We'll keep you updated with the best digital sample sales that will shop to London, and you can shop them directly from the brands on our site. So keep an eye out for those too!

Note that while "sample sale" has become the standard term for these sales, some brands will call them warehouse sales, private sales or archive sales too - these days the terms are mostly interchangeable.

When is London sample sale season?

Sample sales in London can occur all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands! But they're most common when fashion seasons are coming to an end, so you'll find a lot of them in March to May and especially in October to December.

There are also many dedicated London sample sale venues - like The Music Room, The BOX, Showcase and Arlettie - which host sample sales throughout the year, including for some of the global top brands.

What will I find in a London sample sale?

You'll find sample sales sales in London ranging from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the London sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.

On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!

If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!

Where Do Sample Sales Occur?

In terms of location, London's sample sales can be spread out all across the city, but some locations like the The Music Room in Mayfair or The BOX in Hackney are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch, where many emerging fashion designers have their studios.

Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!