Pop-up shops are the modern way of retailing, enabling brands to sell their products direct to the consumer, get customer feedback and build brand awareness, without the commitment of upfront deposits to landlords, and signing long leases.
However, it isn’t easy and it’s important to understand what makes a successful pop up, how to drive customers to your shop, and the logistics involved.
Find out how it’s done, by joining Fashion Angel at this inspiring and informal talk, once again at Camden Worklife, with Leon Goldwater of the We are Pop Up platform and Bronwyn Lowenthal, Design Director of womenswear and accessory brand Lowie, who has extensive experience of setting up and running pop up shops for her own brand.
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