This exhibition will focus on Alexander McQueen
's catwalk make-up and coincides with the major retrospective of his work, Alexander McQueen: Savage Beauty at the V&A. It aims to unravel the process and inspirations behind the collections by exploring key looks developed by McQueen's most trusted make-up artists through three recurring themes. Amplified, where facial features are obscured and exaggerated. Deviated, where make-up goes beyond the traditional areas and covers other parts of the body and Stripped, where the look is so subtle it intensifies the meaning of the collection.
The exhibition also explores make-up digitally, working with digital creative studio Holition, visitors will be able to try-on a few select looks in a specially created app, using Holition's new 'FACE' technology. In addition, a newly commissioned projection mapping display will feature make-up looks that have undergone a transformation through the duration of the catwalk presentation.
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