Selling to Korea for British Fashion Brands
Tue 14th March 2017
Paid Entry (£70.00)
UK Fashion & Textiles, 3 Queens Square, Bloomsbury, London, WC1N 3AR
"If Korea is a potential new market for you, this seminar will give you a good overview about the Korean fashion market. Korea is the world’s 7th largest fashion market and APAC’s 3rd largest e-commerce market with 77% of all Koreans purchasing clothing items online in 2016 – making the market reachable from both the UK and within the country. Korea, a gateway to China and trend setter for the region, is a crucial part of any Asian strategy. Korea’s anglophile consumers are interested in premium and luxury British brands. Korea is Burberry’s second biggest market after China, with 77 points of sales, and a highly performing market for brands like Barbour and All Saints. Keen to keep ahead of competitors and abreast of the latest fashions, Korean distributors and retailers are looking to engage with British brands."
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