The Sports Shoe: from Field to Fashion
Thu 11th April 2019
Paid Entry (£15.00)
Fashion and Textile Museum, 83 Bermondsey Street, London, SE1 3XF
Join author Thomas Turner as he discusses the history of the sports shoe, with a particular focus on the 1960s. Follow the Get Tickets
link to find out more and book.
The ‘60s were a period of transformation in the sports footwear industry. The physical form of sport shoes was radically changed by new materials and methods of production, while television brought images of branded sportswear into millions of homes around the globe. This talk will explore manufacturers’ actions and experiences during the period 1952-1977, looking at how they harnessed the power of the media to promote innovative products.
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