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Selfridges

WHERE:

400 Oxford Street, London, W1A 1AB
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WHAT:

In 1906, Harry Gordon Selfridge arrived in London from Chicago with his heart set on opening his dream store.With his revolutionary understanding of publicity and the theatre of retail, Selfridges flourished under the direction of its charismatic Chief.

Harry Gordon Selfridge's spirit of innovation and creativity lives on through its owners today. Since 2003, W. Galen Weston and his family have owned and operated the business. The only store to be named the Best Department Store in the World three times, Selfridges today is more than just the sum of its products - it's a shopping experience that promises to surprise, amaze and amuse its customers by delivering extraordinary customer experiences. And, to this day, as Harry Gordon Selfridge said,‘Everyone is welcome’.

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