MiH Jeans and Issa Sample Sale
Fri 6th March 2015
The Music Room, 26 South Molton Lane, London, W1K 5LF
MiH Jeans is the denim girl’s denim brand. MiH Jeans is obsessed with how denim can make you feel. The way it’s worn, the way it changes and the attitude it implies. Under the direction of Chloe Lonsdale, Founder and Chief Creative Officer, the brand continues to develop its signature products with perfect fits, innovative washes and authentic detailing. Chloe and the team draw inspiration from a personal archive that spans nearly 50 years of denim culture and design.
First shown at London Fashion Week in 2006, Issa quickly became world-renowned for its vibrant femininity and has since been worn by some of the world’s most high-profile women. In 2013 the brand began a process of evolution, signaling the start of an exciting new chapter for Issa. The first Collection in this new phase of development was Pre-Fall 2014, followed by a London Fashion Week Runway Show in February 2014, showcasing the Autumn/ Winter 2014 Collection.
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