"Delivered by Susan O’Hare and David Attwood from O’Hare & Attwood ‘People, Product & Performance’ demonstrates a wider understanding of business and the need for a clear vision – e.g. understanding the consumer, what they need and where they shop. This masterclass will cover the people aspect of the business, from factory owner, to sales person, as well as identify all the different touch points that are needed in product and selling, as well as the importance of documentation. Additionally Susan and David will discuss all the Key Performance Indicators that a brand needs to monitor to ensure sustainable and profitable sales growth."
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