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Today's London Bridal Sales

If you've got a wedding coming up then London's bridal scene provides so much opportunity to grab that perfect gown. Read more >

Help! I need a wedding dress!

Congratulations on your engagement! Choosing your wedding dress is a very personal experience that everyone does a little differently. Thankfully you're in London, and there are a wealth of options available to you - from cheap and cheerful to fabulous and, well, expensive! And there's no better way to explore London's bridal scene than by checking out the various bridal sales and events around the city.

Why would you want a bridal sample sale?

For some brides, this is an absolutely brilliant idea! You hear about a bridal sample sale at a boutique or bridal brand near you, you check out the dress you want in advance, work out the size you need, and then go in and buy it off the shelf at a fantastic discount. For other brides, it's completely unsuitable, as you will often not get the service on the day that you may want from your bridal atelier. You're often sharing the space with other brides, there may be limited changing facilities and help available, and you may only be able to bring a limited number of guests.

What's a bridal trunk show?

Bridal trunk shows - or similarly, designer days or designer weekends - are specialists periods when a particular bridal boutique has an extended range of stock in from a particular bridal designer. You can go in and talk through the entire collection with the bridal boutique's staff, there's often a discount on purchases made on the day, and it's a great way to get inspired and learn about your favourite designer's newest collections.

What happens at a wedding fair?

Wedding fairs and wedding open days are a great way to get your entire wedding planned and to find inspiration. They're sometimes arranged by independent organisers and can range from small gatherings at a local town hall to massive events at London Olympia or at London ExCeL. Sometimes wedding fairs are arranged by wedding venues themselves, who host the event and bring in their preferred suppliers and show you how the entire package can work at their location. There's also an increasing number of wedding fairs organised as alternatives to the traditional fairs, where you'll find suppliers outside the normal "white wedding" range, and that target more casual or themed weddings, or who specialise in weddings for other cultures.

London's wedding fairs almost always cover everything from dresses to stationery to transport to venue to honeymoon - so we'd highly recommend you go to at least one to make sure you've got all aspects of your big day covered, even if you don't actually use any of the suppliers you meet on the day.

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Bridal Sales This Week

Bridal sale
Blush & Ivory Bridal Sample Sale
Opens this Saturday
Call 02034114457 or email to book your place at this two day bridal sample sale from Blush & Ivory, where there'll be up to 50% off!
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Bridal sale
Angelica Bridal Sample Sale
This Sunday only
Angelica Bridal are having a big clearance in their pre-Christmas sample sale. No appointment required. For more details you can email
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Bridal Sales This Month

Bridal sale
The Mews Bridal Sample Sale
On 17 December 2016
Brides, your perfect gown might be waiting for you in The Mews in Notting Hill, and they're having a sample sale for one evening only on Saturday 17th December. Follow the Get Tickets link to contact the boutique and book your appointment.
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London Bridal Sales Calendar

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