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Today's London Bridal Sales

If you've got a wedding coming up then London's bridal scene provides so much opportunity to grab that perfect gown. Read more >

Help! I need a wedding dress!

Congratulations on your engagement! Choosing your wedding dress is a very personal experience that everyone does a little differently. Thankfully you're in London, and there are a wealth of options available to you - from cheap and cheerful to fabulous and, well, expensive! And there's no better way to explore London's bridal scene than by checking out the various bridal sales and events around the city.

Why would you want a bridal sample sale?

For some brides, this is an absolutely brilliant idea! You hear about a bridal sample sale at a boutique or bridal brand near you, you check out the dress you want in advance, work out the size you need, and then go in and buy it off the shelf at a fantastic discount. For other brides, it's completely unsuitable, as you will often not get the service on the day that you may want from your bridal atelier. You're often sharing the space with other brides, there may be limited changing facilities and help available, and you may only be able to bring a limited number of guests.

What's a bridal trunk show?

Bridal trunk shows - or similarly, designer days or designer weekends - are specialists periods when a particular bridal boutique has an extended range of stock in from a particular bridal designer. You can go in and talk through the entire collection with the bridal boutique's staff, there's often a discount on purchases made on the day, and it's a great way to get inspired and learn about your favourite designer's newest collections.

What happens at a wedding fair?

Wedding fairs and wedding open days are a great way to get your entire wedding planned and to find inspiration. They're sometimes arranged by independent organisers and can range from small gatherings at a local town hall to massive events at London Olympia or at London ExCeL. Sometimes wedding fairs are arranged by wedding venues themselves, who host the event and bring in their preferred suppliers and show you how the entire package can work at their location. There's also an increasing number of wedding fairs organised as alternatives to the traditional fairs, where you'll find suppliers outside the normal "white wedding" range, and that target more casual or themed weddings, or who specialise in weddings for other cultures.

London's wedding fairs almost always cover everything from dresses to stationery to transport to venue to honeymoon - so we'd highly recommend you go to at least one to make sure you've got all aspects of your big day covered, even if you don't actually use any of the suppliers you meet on the day.

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Bridal sale
Sanyukta Shrestha Sample Sale
On now
Email brides@sanyuktashrestha.com or call 02073859927 to book your appointment at this sample sale from Sanyukta Shrestha in their flagship Fulham boutique, where wedding gowns will be up to 70% off and start from just £800. Sizes are high street 8-...
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Bridal sale
Things I Adore Bridal Sample Sale
Ends this Monday
Prices start at just £200 at this bridal sample sale from Things I Adore. Follow the Get Tickets link to their website or email them at ThingsIAdorebridal@outlook.com to discuss your appointment.
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Bridal sale
Stewart Parvin Bridal Sample Sale
On now
The Stewart Parvin sample sale is happening at their bridal boutique throughout January. Follow the Get Tickets link to book an appointment and get discounts of between 40-75% off.
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Bridal sale
Sally Lacock Bridal Sample Sale
On now
Book an appointment at this sample sale from Sally Lacock before the end of January and you'll find discounts of up to 70% off on her relaxed, bohemian, vintage-inspired wedding dresses.
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Bridal Sales This Week

Bridal sale
Les Trois Soeurs Bridal Sample Sale
Opens tomorrow
Follow the Get Tickets link to book your appointment online for this bridal sample sale from Les Trois Soeurs in Canary Wharf! You'll be given styling advice by a dedicated team member while you shop their samples at discounts of 50-70%.
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Bridal sale
Sassi Holford London Sample Sale
Opens tomorrow
For one week only there'll be discounts of up to 70% off on sample gowns from Sassi Holford's Signature and Couture collections - as well as a selection of Sassi’s evening wear and occasion wear gowns too.
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Bridal sale
Privé Atelier Bridal Sample Sale
Tomorrow only
There's no appointment required and prices start at just £500 at this event - the first ever London sample sale from Privé Atelier!
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Bridal sale
London Vintage Wedding Fayre
This Sunday only
Getting hitched? The London Vintage Wedding Fayre is coming! Watch this space for more details!
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Bridal sale
Emmy London Chelsea Collection Styling Event
This Thursday only
RSVP to boutique@emmylondon.com and get yourself on the list for this head-to-toe bridal styling event from Emmy London in their Chelsea Boutique.
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Bridal sale
Daisy's Bridal Sample Sale
Opens this Thursday
Don't miss out on discounts from Daisy's Bridal in Wimbledon in their three day sample sale. Call 020 8946 0171 to book your appointment.
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Bridal Sales This Month

Bridal sale
Louise Selby Bridal Sample Sale
On 28 January 2017
Book your appointment now for this sample sale from Kew-based bridal designer Louise Selby! Call 020 8948 8681 or follow the Visit Website link to reserve your place.
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Bridal sale
Maids to Measure Flash Sale Event
Opens 28 January 2017
There'll be 40% off selected bridesmaids dresses at this two day event from Maids to Measure in London. Drop an email to info@maidstomeasure.com to get on the list and find the full address.
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Bridal sale
Mirror Mirror New Year Sunday Sample Sale
On 29 January 2017
Head to Mirror Mirror Bridal near Angel for this New Year Sunday bridal sample sale, where you'll get 40-70% off on gowns from all of their designers! There's no appointment necessary for this event.
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Bridal sale
JS Couture Bridal Sample Sale
On 29 January 2017
There'll be sample dresses priced at £100 to £500 in this one day sample sale event from Js Couture. Appointments are half an hour - book yours by calling 020 7935 4242, or head on over to their website to view the dresses available.
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Bridal sale
The Wedding Dress Shop Sunday Sample Sale
On 29 January 2017
There's another Sunday Sample Sale coming up at The Wedding Dress Shop, where there will be over 50 dresses to choose from with prices starting at just £300.
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Bridal sale
Suzanne Neville Sample Sale
Opens 1 February 2017
There'll be wedding and evening dress samples at up to 70% off their original prices in this two day sample sale from Suzanne Neville! For more information call 0207 823 9107 or email info@suzanneneville.com
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Bridal sale
Belle Bridal Sample Sale
Opens 4 February 2017
Book a one hour slot at this two day bridal sample sale from Belle Bridal and get up to 70% off RRP. Follow the Get Tickets link to reserve your place.
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Bridal sale
Fross Wedding Collections Sample Sale
Opens 4 February 2017
Luxury East Sussex-based bridal boutique Fross Wedding Collections are popping up for a two day bridal sample sale at The Boutique in Fulham. There'll be discounts on gowns in sizes 10 to 28, in a wide variety of different styles and fits.
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Bridal sale
Charlie Brear Bridal Sample Sale
Opens 4 February 2017
Book yourself and one guest an hour-long appointment at this Charlie Brear sample sale, where you can find that illusive perfect dress, choosing from a large selection of discontinued styles, ex-samples and some one-off designs!
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Bridal sale
Vera Wang Bridal Sample Sale
Opens 6 February 2017
Call 020 7409 2826 or email verawang@brownsbride.com to book your appointment at this Vera Wang bridal sample sale, hosted by Browns Bride. There'll be inclusive gowns from just £400 to £1000!
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Bridal sale
Asian Bride Live
Opens 11 February 2017
"For a show that continually excels in impressing it's loyal guests with the very finest in all things weddings, the epic EXCEL London couldn't be a more perfect venue.
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Bridal sale
Chelsea Secret Wedding Fair
On 12 February 2017
"Chelsea secret wedding fair is back due to popular demand – the magnificent centre of London nuptials is known for providing a breathtaking backdrop for numerous ‘happily ever after’ stories every year.
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Bridal sale
National Vintage Wedding Fair: London
On 12 February 2017
The National Vintage Wedding Fair returns to Chiswick Town Hall in early 2017 where they'll be showcasing vintage and vintage-inspired bridalwear alongside accessories, cakes, flowers, photographers, wedding lists and more.
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Bridal sale
Brides In Belgravia
On 16 February 2017
Explore Belgravia's best wedding stores with Brides Magazine in this exclusive shopping event where you'll take to the cobbles and work your way through the wedding quarter!
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Bridal sale
Alon Livne 2017 UK Launch Trunk Show
Opens 18 February 2017
Join Les Trois Soeurs in Canary Wharf for the exclusive UK launch of Alon Livne 2017. Explore the collection first hand and get 10% off all orders placed during the event too! Follow the Get Tickets link for full details and to book your place.
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