Fashion pop-ups and in-store events can be a great way to experience fashion brands in new ways.

There's so much to find in London!

London is one of the most vibrant and diverse fashion cities, packed with innovative independent brands of all kinds, creating alongside some of the world's leading international labels. That means there's a world of great fashion events to discover in the city!

These fashion events often fall into three categories - fashion pop-ups, in-store events and fashion exhibitions.

London's fashion pop-up scene

There's so many great fashion pop-ups throughout the year, and they don't just sell clothes! At a good pop-up you'll often get a chance to experience the brand and the creativity behind it in new ways - you may meet the designer, enjoy drinks at the opening party, experience new technologies, or get some amazing pics for your Insta!

In-Store events

With such a rich assortment of amazing stores throughout London, they're all keen to show you what they've got. So there's a vibrant calendar of in-store events where you can head in, dress up, meet the team, enjoy drinks, boogie to a DJ and discover special offers or even goodie bags!

Fashion exhibitions

Fashion has become such an important part of our cultural heritage in London - and it needs to be celebrated as such! Thankfully London's museums have jumped on board, with at least 3 or 4 groundbreaking and beautiful fashion-related exhibitions hosted each year at venues such as the V&A or the Fashion & Textile Museum. Make sure you don't miss them!