The Anya Hindmarch Service Station
From 11th September 2015 to 14th September 2015
Selfridges, 400 Oxford Street, London, W1A 1AB
Experience the exclusive preview of the Anya Hindmarch AW15 Diversion runway collection at Selfridges London from 11 – 14 September with a very special, motorway-inspired, retail collaboration.
In inimitable Anya Hindmarch style, the Selfridges London carpark will be transformed into an M25 service station – the perfect place to try and buy the new collection – including Anya Hindmarch classics like the Ephson, the Ebury, the Bathurst and the Imperial clutch – all featuring the unmistakable insignia of British motorway signage, seen on roads and motorways.
The Service Station will be replete with a Little Chef snack bar, a carwash photobooth and a Kiosk selling a collection of 25 service station essentials, including Anya winkey car freshener, bumper stickers and a personalised hi-vis jacket – all created for Selfridges and only available at the Service Station, while stocks last.
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