Experience the exclusive preview of the Anya Hindmarch
AW15 Diversion runway collection at Selfridges London from 11 – 14 September with a very special, motorway-inspired, retail collaboration.
In inimitable Anya Hindmarch style, the Selfridges London carpark will be transformed into an M25 service station – the perfect place to try and buy the new collection – including Anya Hindmarch classics like the Ephson, the Ebury, the Bathurst and the Imperial clutch – all featuring the unmistakable insignia of British motorway signage, seen on roads and motorways.
The Service Station will be replete with a Little Chef snack bar, a carwash photobooth and a Kiosk selling a collection of 25 service station essentials, including Anya winkey car freshener, bumper stickers and a personalised hi-vis jacket – all created for Selfridges and only available at the Service Station, while stocks last.
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