London Fashion Shopping Events

Shopping events can be a great way to experience fashion brands in new ways. Read more >

What is a shopping event?

We categorize shopping events as commercially-focussed fashion events that fall out of the sample sale, vintage sale or bridal sale categories. They're often in-store promotions, meet the designer days, pop-ups or special shopping evenings. London is a great place to discover events like these.

Why do fashion events like this exist?

The fashion world is shifting rapidly. As more and more shopping moves online, London's brands have realised that their physical stores are a great way to engage shoppers with their brand and to create experiences for their customers that help them stand out from their competitors. For many brands, the physical fashion store is as much about how you feel about the brand as it is about buying clothes.

These events and in-store exhibitions give you a chance to explore the brands that you like in new ways, often grab a discount, maybe even chat to the founder or designer. They can be fun, with live music and entertainment, and they can be a great place to meet people who have like-minded interests in the same brands as you.

How can I attend?

Each event is a bit different. Some might be generally open to the public, and you can just walk into the store and join in. Some might require booking, or you might need to buy tickets in advance - check out the listing on Chicmi and we'll tell you what you need!

Either way, you'll find no shortage of great shopping experiences in London. Make sure you get the Chicmi app, which shows you all of the shopping events around you wherever you are in the city - so whenever you get a free moment you can grab a bite of cool retail therapy!

Hide this

Shopping Events Today

Shopping event
collective+ Designer Fashion Pop-Up
On now
This pop-up of British independent brands curated by Stacy Chan and Fariba Soltani includes Beulah London, Charlotte Zimbehl and Faber Novella.
View this shopping event ▸
Shopping event
Alfie Douglas x EDIT.TOYKO
On now
Alfie Douglas have exclusively developed a small range of handmade Japanese inspired leather accessories for this two-week pop-up in the Japanese concept store EDIT.TOKYO.
View this shopping event ▸
Shopping event
Tory Burch Regent Street Opening
Today only
Be the first to shop the new Regent Street boutique from Tory Burch, including the super-chic Jacqueline bag which is exclusively available in the new store.
View this shopping event ▸
Shopping event
Fashion East Selfridges Pop Up
Ends this Friday
"Get to know the brightest and best in British fashion design with our pop-up Fashion East store at Selfridges Oxford Street, London.
View this shopping event ▸
Shopping event
Miista Pop Up Outlet Store
On now
Get your hands on some Miista originals, and also items from their fusion line E8 by Miista, at this pop up outlet store in Hackney! Try out the designs, and shop with discounts of up to 50% off.
View this shopping event ▸
Shopping event
Common Ground: Maiko Dawson & Jane Sedgwick
Ends this Sunday
"Sharing a love of colour and working with natural materials, Maiko (leather) and Jane (wood), use traditional techniques to create useful or wearable products with a distinctly modern edge.
View this shopping event ▸
Shopping event
Where Wool Meets
Ends this Saturday
“Where Wool Meets” is a collaborative exhibition from Judith Watson, Tina Francis and Suraya Hossain. Whilst wool is their common material their practices are very different. Machine knitting, hand knitting, stitch, tuft, print and sculpture all fig...
View this shopping event ▸

Shopping Events This Week

Shopping event
Wolf & Moon Collection No. 6 Launch Party
Tomorrow only
RSVP to hello@wolf-and-moon.com to join this launch event for Wolf & Moon's newest collection, where you can visit their workshop, see the collection up close, and enjoy a drink. The new collection is named Collection No.
View this shopping event ▸
Shopping event
Fabled by Marie Claire Beauty Shopping Evening
Tomorrow only
Follow the Get Tickets link to book yourself a place at this exclusive shopping event from Fabled by Marie Claire, where you can enjoy 20% off all purchases in-store, plus bubbles, mini facials and luxury makeovers, a goodie bag worth £50!
View this shopping event ▸
Shopping event
Canary Wharf Spring Fashion Event
Opens this Friday
"Menswear and womenswear fashion, jewellery and accessory brands will be offering discounts of up to 30% off across the three days whilst also showcasing their latest spring 2017 trends at the free to visit fashion shows in Canada Place and Jubilee P...
View this shopping event ▸
Shopping event
#TheBloggersMarket London Shopping Event
This Saturday only
Shop the wardrobes of bloggers Wish Wish Wish, What Olivia Did, I Want You To Know and Shiny Thoughts at a discount in the return of #TheBloggersMarket! This time will also introduce guest bloggers Zoe London, Five Five Fabulous and Love Cloth.
View this shopping event ▸
Shopping event
Le Boutique Bazaar
This Sunday only
This Spring edition of the 18+ shopping event brings you underground fashion & all things daring - think couture latex, custom corsetry, elaborate headdresses, tempting lingerie, luxury leather goods, and exotic jewels.
View this shopping event ▸
Shopping event
AvaMaria New York Pop-Up
Opens this Monday
AvaMaria New York's annual London Pop-Up is back! Shop untouched Louboutins, Jimmy Choos, Roger Vivieres and more at 30% to 80% off. In fact, there'll be over 700 shoes alongside a small selection of handbags and leather goods!
View this shopping event ▸

Shopping Events This Month

Shopping event
LDC Spring Fashion & Lifestyle Pop Up
Opens 6 April 2017
Head to this five day pop-up shop in the heart of London to explore and shop a luxury edit of contemporary fashion and lifestyle from London's most up and coming independent designers.
View this shopping event ▸
Shopping event
A Private Evening of Sustainable Styling, Shopping & Socialising
On 19 April 2017
Join an evening of conscious consumerism with The Keep Boutique in association with Offset Warehouse, where you can enjoy drinks, snacks and 20% off everything in-store while exploring their curated ethical fashion brands and talking sustainable fash...
View this shopping event ▸
Shopping event
Bourgeois Boheme: The Pineapple Room Pop-Up Shop
Opens 24 April 2017
Explore the new SS17 range from Bourgeois Boheme, a brand that produces footwear completely free from animal-derived products. The latest range uses Piñatex™ - a new fabric innovation made from pineapple leaf fibres.
View this shopping event ▸

London Shopping Events Map

London Shopping Events Calendar

Loading...
Please wait...

Share This Page

Log In To Chicmi

Use your Facebook account or your email address. Don't have an account? Sign up.

Login with Facebook Login with my email address

Sign Up to Chicmi

Use your Facebook account or email address. It's free, and we don't spam.

Sign up with Facebook Sign up with my email address

Sign Up to Chicmi

Sign up with your Facebook account or email address. It's free, and we don't spam.

Don't worry - we'll remember your comment and you can post it when you've signed up!

Sign up with Facebook Sign up with my email address
Get our free daily or weekly London fashion events email