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Today's London Shopping Events

Shopping events can be a great way to experience fashion brands in new ways. Read more >

What is a shopping event?

We categorize shopping events as commercially-focussed fashion events that fall out of the sample sale, vintage sale or bridal sale categories. They're often in-store promotions, meet the designer days, pop-ups or special shopping evenings. London is a great place to discover events like these.

Why do fashion events like this exist?

The fashion world is shifting rapidly. As more and more shopping moves online, London's brands have realised that their physical stores are a great way to engage shoppers with their brand and to create experiences for their customers that help them stand out from their competitors. For many brands, the physical fashion store is as much about how you feel about the brand as it is about buying clothes.

These events and in-store exhibitions give you a chance to explore the brands that you like in new ways, often grab a discount, maybe even chat to the founder or designer. They can be fun, with live music and entertainment, and they can be a great place to meet people who have like-minded interests in the same brands as you.

How can I attend?

Each event is a bit different. Some might be generally open to the public, and you can just walk into the store and join in. Some might require booking, or you might need to buy tickets in advance - check out the listing on Chicmi and we'll tell you what you need!

Either way, you'll find no shortage of great shopping experiences in London. Make sure you get the Chicmi app, which shows you all of the shopping events around you wherever you are in the city - so whenever you get a free moment you can grab a bite of cool retail therapy!

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Shopping event
Neon Moon Pop Up
Opens today
Follow the Get Tickets link to RSVP to this event-filled pop-up from online lingerie brand Neon Moon. Along with being able to explore and shop their entire range, there's also these events scheduled: Thursday 19th:
View this shopping event ▸
Shopping event
Fashion East Selfridges Pop Up
On now
"Get to know the brightest and best in British fashion design with our pop-up Fashion East store at Selfridges Oxford Street, London.
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Shopping event
Colenimo Four Day Sale
On now
Discover Colenimo and shop at up to 50% off at their studio sale, happening each Sunday in January.
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Shopping Events This Week

Shopping event
Jo Malone Myrrh & Tonka Event
Tomorrow only
Celebrate the launch of Jo Malone's new Cologne Intense fragrance, Myrrh & Tonka, where you can enjoy a complimentary hand and arm massage, British sparkling wine and fragrant treats inspired by the fragrance’s ingredients.
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Shopping event
Rose B. Brown Knitwear Pop Up Shop
Opens this Monday
"For one week only this little corner shop will be full to the brim of knitted accessories and home wares, you will find the full current collection as well as one of a kind samples and a selection of sale items while stocks last.
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Shopping event
MATCHESFASHION x Charli Cohen In-Store Event
This Tuesday only
Drop an email to events@matchesfashion.com to get on the list for this event happening at the Marylebone MATCHESFASHION.COM store, where you get to hang out with innovative technical fashion designer Charli Cohen and PilatesPT founder Hollie Grant, a...
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Shopping event
CeCe & Me Children's Shoe Fitting Pop-Up & Winter Sale
This Wednesday only
"CeCe & Me is excited to be popping up at Skylark cafe on Wednesday 25th January. The Winter Sale has begun with up to 40% off across the range, so pop in for a warming drink and a browse!"
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Shopping event
MATCHESFASHION Activewear Event
This Thursday only
RSVP to events@matchesfashion.com to attend this Activewear studio event in the MATCHESFASHION.COM Notting Hill store, where you can find out more about Aeance, LNDR and Satisfy as the MATCHESFASHION.COM team discuss activewear with representatives f...
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Shopping event
Sip & Shop Fashion Event
Opens this Thursday
Enjoy a drink, socialise and shop at this three day event in Hackney. Follow the Get Tickets link for full details and to buy your ticket.
View this shopping event ▸

Shopping Events This Month

Shopping event
Le Boutique Bazaar
On 29 January 2017
The next Le Boutique Bazaar is coming! Head there for underground fashion, latex couture, lingerie, jewellery and accessories. Entry is £7 on the door, or £5 if your RSVP on the Facebook page - follow the Get Tickets link! LBB Covergirl:
View this shopping event ▸
Shopping event
Oppermann: The Showroom
Opens 30 January 2017
Shop accessories from Opperman, all sourced from family-owned specialty factories in Italy, and made from Italian and Swedish vegetable-tanned leather.
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Shopping event
buymywardrobe Pop Up
On 10 February 2017
Shop luxury preloved designer fashion at this popup from buymywardrobe at The Hoxton Holborn.
View this shopping event ▸

London Shopping Events Map

London Shopping Events Calendar

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