Chicmi Fashion Calendar Menu

Today's London Shopping Events

Shopping events can be a great way to experience fashion brands in new ways. Read more >

What is a shopping event?

We categorize shopping events as commercially-focussed fashion events that fall out of the sample sale, vintage sale or bridal sale categories. They're often in-store promotions, meet the designer days, pop-ups or special shopping evenings. London is a great place to discover events like these.

Why do fashion events like this exist?

The fashion world is shifting rapidly. As more and more shopping moves online, London's brands have realised that their physical stores are a great way to engage shoppers with their brand and to create experiences for their customers that help them stand out from their competitors. For many brands, the physical fashion store is as much about how you feel about the brand as it is about buying clothes.

These events and in-store exhibitions give you a chance to explore the brands that you like in new ways, often grab a discount, maybe even chat to the founder or designer. They can be fun, with live music and entertainment, and they can be a great place to meet people who have like-minded interests in the same brands as you.

How can I attend?

Each event is a bit different. Some might be generally open to the public, and you can just walk into the store and join in. Some might require booking, or you might need to buy tickets in advance - check out the listing on Chicmi and we'll tell you what you need!

Either way, you'll find no shortage of great shopping experiences in London. Make sure you get the Chicmi app, which shows you all of the shopping events around you wherever you are in the city - so whenever you get a free moment you can grab a bite of cool retail therapy!

Hide this

Shopping event
Fashion East Selfridges Pop Up
On now
"Get to know the brightest and best in British fashion design with our pop-up Fashion East store at Selfridges Oxford Street, London.
View this shopping event ▸
Shopping event
Miista Pop Up Outlet Store
On now
Get your hands on some Miista originals, and also items from their fusion line E8 by Miista, at this pop up outlet store in Hackney! Try out the designs, and shop with discounts of up to 50% off.
View this shopping event ▸

Shopping Events This Week

Shopping event
London Fashion Week Festival
Opens tomorrow
London Fashion Weekend has been rebranded and is now the London Fashion Week Festival - and it's moved too, and this year will be held at The Store Studios on The Strand! Look out for early bird tickets launching on the 1st of November.
View this shopping event ▸
Shopping event
Agi & Sam Pop Up Sale
Opens this Friday
London contemporary menswear label Agi & Sam will be popping up at the Laboratory S concept store in Aldgate for a special three day sale event.
View this shopping event ▸
Shopping event
Gomez Gracia Shop Up
This Tuesday only
"Kaja Wunder & The Button Club invite you for an exclusive shopping event with 'celebrity favourite' women’s label, Gomez-Gracia.
View this shopping event ▸
Shopping event
A Luxe Story Resort Concept Store
Opens 1 March 2017
The A Luxe Story project has popped up three times already across the capital in the last year, bringing you a new curated selection of independent designers each time.
View this shopping event ▸

Shopping Events This Month

Shopping event
SAMPLE
Opens 4 March 2017
This new event at Greenwich Peninsula from the team behind Urban Village Fete promises to showcase the latest emerging creatives from the worlds of fashion, beauty, art, design, homeware, music and seasonal food.
View this shopping event ▸
Shopping event
Asia House Fair
Opens 16 March 2017
Shop arts, crafts, fashion, food and design from across the Asian region at this fair in Asia House in March - and expect the sort of things that you certainly won't find on the high street!
View this shopping event ▸
Shopping event
SheerLuxe Fashion Day
On 18 March 2017
"Join SheerLuxe for an exclusive Fashion Day at The Clubhouse, 8 St James’s Square; enjoy breakfast, lunch and a whole host of goodies as you discover style tips and insider secrets from designers, bloggers and stylists.
View this shopping event ▸
Shopping event
RÆBURN REPAIRS: Open Day of Free Repairs
On 18 March 2017
Book your appointment at this, the first ever RÆBURN REPAIRS event, and bring along a loved garment to be repaired.
View this shopping event ▸
Shopping event
E17 Designers Mother's Day Pop Up
Opens 18 March 2017
Discover fashion, homeware and crafts from the E17 Designers collective at their pop up in Walthamstow.
View this shopping event ▸

London Shopping Events Map

London Shopping Events Calendar

Loading...
Please wait...

Share This Page

Log In To Chicmi

Use your Facebook account or your email address. Don't have an account? Sign up.

Login with Facebook Login with Facebook Login with my email address

Sign Up to Chicmi

Use your Facebook account or email address. It's free, and we don't spam.

Login with Facebook Sign up with Facebook Sign up with my email address

Sign Up to Chicmi

Sign up with your Facebook account or email address. It's free, and we don't spam.

Don't worry - we'll remember your comment and you can post it when you've signed up!

Login with Facebook Sign up with Facebook Sign up with my email address
Get our free daily or weekly London fashion events email