London Fashion Shopping Events

Shopping Events Coming Up

Newest London Fashion Shopping Events

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London Shopping Events Map

London Shopping Events Calendar

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Most Popular Online Sales in London

Boohoo
Boohoo 
Take 20% off everything (exc sale) with code GOGOGO
Ending soon at boohoo.com
Studio 8
Studio 8 
Get an extra 15% off sale with code 15SALE
Added 1 day ago at studio-eight.com
Select Fashion
Select Fashion 
Women's duffle coat was £49.99, now available for just £29.99
Added 1 day ago at selectfashion.co.uk
Phase Eight
Phase Eight 
Enjoy an extra 15% off sale with code 15SALE
Added 1 day ago at phase-eight.com
House of Fraser
House of Fraser 
Shop clearance for an extra 10% off selected lines
Ending soon at houseoffraser.co.uk
Ample Bosom
Ample Bosom 
Take 10% off Fantasie swimwear with code FANSWIN10
Added 1 day ago at amplebosom.com
Cambridge Satchel Company
Cambridge Satchel Company 
Take a further 10% off sale prices
Added 2 days ago at cambridgesatchel.com
DressLily
DressLily 
Take up to 80% off fighting cold styles
Added 1 day ago at dresslily.com

About London Shopping Events

Shopping events can be a great way to experience fashion brands in new ways.

What is a shopping event?

We categorize shopping events as commercially-focussed fashion events that fall out of the sample sale, vintage sale or bridal sale categories. They're often in-store promotions, meet the designer days, pop-ups or special shopping evenings. London is a great place to discover events like these.

Why do fashion events like this exist?

The fashion world is shifting rapidly. As more and more shopping moves online, London's brands have realised that their physical stores are a great way to engage shoppers with their brand and to create experiences for their customers that help them stand out from their competitors. For many brands, the physical fashion store is as much about how you feel about the brand as it is about buying clothes.

These events and in-store exhibitions give you a chance to explore the brands that you like in new ways, often grab a discount, maybe even chat to the founder or designer. They can be fun, with live music and entertainment, and they can be a great place to meet people who have like-minded interests in the same brands as you.

How can I attend?

Each event is a bit different. Some might be generally open to the public, and you can just walk into the store and join in. Some might require booking, or you might need to buy tickets in advance - check out the listing on Chicmi and we'll tell you what you need!

Either way, you'll find no shortage of great shopping experiences in London. Make sure you get the Chicmi app, which shows you all of the shopping events around you wherever you are in the city - so whenever you get a free moment you can grab a bite of cool retail therapy!

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