London Fashion Shopping Events

Shopping Events On Now

Shopping Events Coming Up

London Shopping Events Map

London Shopping Events Calendar

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Most Popular Online Sales in London

Urban Outfitters
Urban Outfitters 
Get up to 30% off Autumn
Added 1 day ago at urbanoutfitters.com
River Island
River Island 
The sale has up to 60% off online now
Added 2 days ago at riverisland.com
Forever 21
Forever 21 
Take an extra 20% off sale
Added 2 days ago at forever21.com
Craghoppers
Craghoppers 
Get up to 40% off in mid-season sale
Added 16 hrs ago at craghoppers.com
YOOX
YOOX 
Save an extra 25% Off Prada, Marni, Gucci and more
Added 21 hrs ago at yoox.com
MATCHESFASHION.COM
MATCHESFASHION.COM 
Save 10% Off with code APP10 (excluding Gucci products)
Added 1 day ago at matchesfashion.com
JD Williams
JD Williams 
The mid-season sale has up to 60% off
Added 1 day ago at jdwilliams.co.uk
Kipling
Kipling 
Shop the mid-season sale for up to 50% off
Added 1 day ago at kipling.com

About London Shopping Events

Shopping events can be a great way to experience fashion brands in new ways.

What is a shopping event?

We categorize shopping events as commercially-focussed fashion events that fall out of the sample sale, vintage sale or bridal sale categories. They're often in-store promotions, meet the designer days, pop-ups or special shopping evenings. London is a great place to discover events like these.

Why do fashion events like this exist?

The fashion world is shifting rapidly. As more and more shopping moves online, London's brands have realised that their physical stores are a great way to engage shoppers with their brand and to create experiences for their customers that help them stand out from their competitors. For many brands, the physical fashion store is as much about how you feel about the brand as it is about buying clothes.

These events and in-store exhibitions give you a chance to explore the brands that you like in new ways, often grab a discount, maybe even chat to the founder or designer. They can be fun, with live music and entertainment, and they can be a great place to meet people who have like-minded interests in the same brands as you.

How can I attend?

Each event is a bit different. Some might be generally open to the public, and you can just walk into the store and join in. Some might require booking, or you might need to buy tickets in advance - check out the listing on Chicmi and we'll tell you what you need!

Either way, you'll find no shortage of great shopping experiences in London. Make sure you get the Chicmi app, which shows you all of the shopping events around you wherever you are in the city - so whenever you get a free moment you can grab a bite of cool retail therapy!

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