London Fashion Shopping Events

Shopping events can be a great way to experience fashion brands in new ways. Read more >

What is a shopping event?

We categorize shopping events as commercially-focussed fashion events that fall out of the sample sale, vintage sale or bridal sale categories. They're often in-store promotions, meet the designer days, pop-ups or special shopping evenings. London is a great place to discover events like these.

Why do fashion events like this exist?

The fashion world is shifting rapidly. As more and more shopping moves online, London's brands have realised that their physical stores are a great way to engage shoppers with their brand and to create experiences for their customers that help them stand out from their competitors. For many brands, the physical fashion store is as much about how you feel about the brand as it is about buying clothes.

These events and in-store exhibitions give you a chance to explore the brands that you like in new ways, often grab a discount, maybe even chat to the founder or designer. They can be fun, with live music and entertainment, and they can be a great place to meet people who have like-minded interests in the same brands as you.

How can I attend?

Each event is a bit different. Some might be generally open to the public, and you can just walk into the store and join in. Some might require booking, or you might need to buy tickets in advance - check out the listing on Chicmi and we'll tell you what you need!

Either way, you'll find no shortage of great shopping experiences in London. Make sure you get the Chicmi app, which shows you all of the shopping events around you wherever you are in the city - so whenever you get a free moment you can grab a bite of cool retail therapy!

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Shopping Events Today

Shopping event
Unicorns & Frocks Designers Pop Up Shop
Ends today
This multi-designer pop up from designer and stylist collective Unicorn & Frocks will run in Hampstead Village for two weeks in May.
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Shopping event
Bulgari Accessories Pop-Up Boutique
Ends Thursday
"Be inspired by Bulgari’s exquisite SS17 accessories collection at the design house’s in-store pop-up. The collection celebrates nature, and features new Scaglie Beads bags, which combine leatherwork and gems;
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Shopping event
An Indian Summer Pop Up Shop
Ends today
Shop beautifully crafted artisan resort-wear from An Indian Summer at their week-long pop-up near Portobello Market in Notting Hill.
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Shopping event
Sons Of The First Tribe Pop Up Shop
On now
Visit this solo pop up from Sons Of The First Tribe to shop exclusive new ready-to-wear-designs and explore their ode to the creative genius of film. They'll be showing three classic films a day in-store!
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Shopping event
Canary Wharf Summer Fashion Event
Ends today
Shop fashion, jewellery and accessories at a discount across three days throughout the Canary Wharf shopping complex - plus plenty of events to keep you entertained too.
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Shopping event
Zadig & Voltaire Private Sale
Ends Wednesday
There's up to 50% off when you register in store at Zadig & Voltaire private sale this month. Also available online - follow the Shop Now link.
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Shopping event
Miista Pop Up Outlet Store
Ends Wednesday
Get your hands on some Miista originals, and also items from their fusion line E8 by Miista, at this pop up outlet store in Hackney! Try out the designs, and shop with discounts of up to 50% off.
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Shopping event
This Is The Uniform: This Is The Shop
On now
Contemporary womenswear brand This Is The Unform will be popping up on Wednesday to Sunday for a month at 1 Kingsland Road, where you can meet the team, buy exclusive product, learn to sew, order custom pieces and have a drink.
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Shopping Events This Week

Shopping event
Notting Hill Travel Collective Part I
Opens tomorrow
Join a collective of brands including Emma J Shipley, Hayley Menzies, PRITCH London and Wyse for this Summer travel pop-up. Runs from 29th May to 4th of June at 199 Portobello Road, and then from 5th June to 11th June at 201 Portobello Road.
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Hot
Shopping event
A Luxe Story Resort Concept Store
Opens Thursday
A Luxe Story is back with another resort-inspired shopping experience, this time in a former chocolatier near Notting Hill.
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Shopping event
London Designers Summer Pop Up
Opens Friday
Discover fashion, footwear, accessories and homeware from brands including Alona, Casa Carta, Cheyiz, Esse Vie, MAIYO, Noughts & Crosses, Paloma Blue, Pampelone and Zeadora at this multibrand pop-up in St John's Wood.
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Shopping Events This Month

Shopping event
Notting Hill Travel Collective Part II
Opens 5 June 2017
Join a collective of brands including Emma J Shipley, Hayley Menzies, PRITCH London and Wyse for this Summer travel pop-up. Runs from 29th May to 4th of June at 199 Portobello Road, and then from 5th June to 11th June at 201 Portobello Road.
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Shopping event
The Good Place Summer Party
On 7 June 2017
The Good Place will help you celebrate the start of Summer at this in-store party, where they'll be showing you two new brands to get you ready for your holidays, featuring resortwear from White Ginger and swimwear from Nardis Beach! Plus there's fi...
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Shopping event
Luxury Fashion Show & Shopping Experience
On 7 June 2017
"A special fashion event with catwalk where several top designers will be presenting their new summer collection - you can be the first one to see secret collections and absolutely fantastic handmade new products!
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Shopping event
Meet The Milliners
Opens 8 June 2017
Prepare for Summer weddings and Royal Ascot with these Meet the Milliners events in-store at Fenwicks, featuring Sarah Cant, Tracy Hillel, Nerida Fraimann, John Boyd, Hostie Hats, Suzanne Bettley, Siana Yewdall and more.
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Shopping event
Fabled by Marie Claire Beauty Shopping Evening
On 8 June 2017
Follow the Get Tickets link to book yourself a place at this exclusive shopping event from Fabled by Marie Claire, where you can enjoy 15% off all purchases in-store, plus bubbles, mini facials and luxury makeovers, and a goodie bag worth £50!
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Shopping event
Cockpit Arts' Open Studios
Opens 9 June 2017
Twice per year Cockpits Arts open their two studios on two different weekends and you can meet their 170 makers, including jewellers, glass makers, weavers, ceramicists and many more.
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Shopping event
E17 Designers' Market at Mirth
On 10 June 2017
Discover fashion, homeware and crafts from the E17 Designers collective at this designer market event, happening for one day at Mirth, Marvel and Maud in Walthamstow.
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Shopping event
Seven Dials Fashion Feast
On 10 June 2017
Head to Seven Dials for a day of fashionable shopping, discounts, activities and more in the stores around the area at this one day Fashion Feast event.
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Shopping event
St. Martin's Courtyard Summer Shopping Party
On 10 June 2017
There'll be 20% off shopping, food and drink at Barbour, Bill’s, COS, blow LTD., Jack Wills, Jack Wolfskin, L.K.
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Shopping event
FMM Pop-Up Market Sundays
On 11 June 2017
Happening on the second Sunday of each month, get to the Fashion Meets Music pop-up in Camden Market to discover unique creatives in fashion, home decor, lifestyle brands and baked goods.
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Shopping event
Anthropologie x Polished Coconut Pop Up Launch
On 15 June 2017
Miami-based designer Polished Coconut will be popping up in-store at Anthropologie on the King's Road. Join them for drinks and a private viewing at this launch evening - RSVP to community@anthropologie.eu to book your place!
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Shopping event
Cockpit Arts' Open Studios
Opens 16 June 2017
Twice per year Cockpits Arts open their two studios on two different weekends and you can meet their 170 makers, including jewellers, glass makers, weavers, ceramicists and many more.
View this shopping event ▸
Shopping event
LDC Female Power Pop-Up
Opens 21 June 2017
Explore ten exciting, up-coming brands in the latest experience-led pop-up from the London Designers Collective (LDC). This time the pop-up is dedicated to celebrating women in business, with the majority of the featured brands founded and run by wo...
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Shopping event
Soror Studios Launch Party
On 23 June 2017
Soror is a new store that will exclusively stock independent female designers and makers from around the world. Join this launch event at their Shoreditch pop-up to sip prosecco, explore the curated collection, enjoy live performances, nibbles and m...
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