London Fashion Shopping Events

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London Shopping Events Map

London Shopping Events Calendar

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Most Popular Online Sales in London

Karen Millen
Karen Millen 
Shop up to 30% off in seasonal reductions
Added 1 day ago at karenmillen.com
L.K. Bennett
L.K. Bennett 
L.K. Bennett x PREEN coming soon, register your interest now
Added 2 weeks ago at us.lkbennett.com
Coast
Coast 
Shop 25% off all dresses with code DRESSUP
Added 6 days ago at coast-stores.com
Clarks
Clarks 
Take up to 50% off adult sandals with free delivery over £50
Added 1 week ago at clarks.co.uk
Moss Bros
Moss Bros 
Get an extra 15% off new season products when you use code NEW15
Added 44 mins ago at moss.co.uk
Shoeaholics
Shoeaholics 
New in menswear save up to 45% off Ted Baker
Added 2 days ago at shoeaholics.com
Moda in Pelle
Moda in Pelle 
Get 10% off orders over £80 with code OVER80
Added 2 days ago at modainpelle.com
Select Fashion
Select Fashion 
Take up to 70% off the sale
Added 2 days ago at selectfashion.co.uk

About London Shopping Events

Shopping events can be a great way to experience fashion brands in new ways.

What is a shopping event?

We categorize shopping events as commercially-focussed fashion events that fall out of the sample sale, vintage sale or bridal sale categories. They're often in-store promotions, meet the designer days, pop-ups or special shopping evenings. London is a great place to discover events like these.

Why do fashion events like this exist?

The fashion world is shifting rapidly. As more and more shopping moves online, London's brands have realised that their physical stores are a great way to engage shoppers with their brand and to create experiences for their customers that help them stand out from their competitors. For many brands, the physical fashion store is as much about how you feel about the brand as it is about buying clothes.

These events and in-store exhibitions give you a chance to explore the brands that you like in new ways, often grab a discount, maybe even chat to the founder or designer. They can be fun, with live music and entertainment, and they can be a great place to meet people who have like-minded interests in the same brands as you.

How can I attend?

Each event is a bit different. Some might be generally open to the public, and you can just walk into the store and join in. Some might require booking, or you might need to buy tickets in advance - check out the listing on Chicmi and we'll tell you what you need!

Either way, you'll find no shortage of great shopping experiences in London. Make sure you get the Chicmi app, which shows you all of the shopping events around you wherever you are in the city - so whenever you get a free moment you can grab a bite of cool retail therapy!

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