London Fashion Shopping Events

Shopping Events On Now

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London Shopping Events Map

London Shopping Events Calendar

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Most Popular Online Sales in London

Boux Avenue
Boux Avenue 
Shop 25% off gorgeous glamour nightwear styles with code GETGLAM
Ending soon at bouxavenue.com
Radley
Radley 
Get up to 50% off in the Black Friday event
Added 1 day ago at radley.co.uk
YOOX
YOOX 
Save an extra 30% off unique pieces from D&G, Valentino, Marni and more
Ending soon at yoox.com
Bluebella
Bluebella 
Steal 50% off Red Nova + 20% off across the site with code Limited
Ending soon at bluebella.com
Merrell
Merrell 
Get 30% off full price items with code BLACKFRIDAY
Added 1 day ago at merrell.com
SKINS
SKINS 
Get 30% off everything during the black friday sale
Added 8 hrs ago at skins.net
Debenhams
Debenhams 
Shop 50% off activewear, 30% off Triumph & Wonderbra
Added 10 hrs ago at debenhams.com
Fitflop
Fitflop 
Take up to 50% off 100s of lines in the black Friday sale + extra 10% off with code SALE10
Added 2 days ago at fitflop.co.uk

About London Shopping Events

Shopping events can be a great way to experience fashion brands in new ways.

What is a shopping event?

We categorize shopping events as commercially-focussed fashion events that fall out of the sample sale, vintage sale or bridal sale categories. They're often in-store promotions, meet the designer days, pop-ups or special shopping evenings. London is a great place to discover events like these.

Why do fashion events like this exist?

The fashion world is shifting rapidly. As more and more shopping moves online, London's brands have realised that their physical stores are a great way to engage shoppers with their brand and to create experiences for their customers that help them stand out from their competitors. For many brands, the physical fashion store is as much about how you feel about the brand as it is about buying clothes.

These events and in-store exhibitions give you a chance to explore the brands that you like in new ways, often grab a discount, maybe even chat to the founder or designer. They can be fun, with live music and entertainment, and they can be a great place to meet people who have like-minded interests in the same brands as you.

How can I attend?

Each event is a bit different. Some might be generally open to the public, and you can just walk into the store and join in. Some might require booking, or you might need to buy tickets in advance - check out the listing on Chicmi and we'll tell you what you need!

Either way, you'll find no shortage of great shopping experiences in London. Make sure you get the Chicmi app, which shows you all of the shopping events around you wherever you are in the city - so whenever you get a free moment you can grab a bite of cool retail therapy!

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