The hottest fashion secret!
Sample sales have the best price on luxury brands & save the planet
Past London In-Person Sample Sales
Popular Online Pieces
Get exclusive prices from CHICMI brands, partners and other users! Browse all here!
What is a sample sale?
A sample sale is a limited time sale event where brands offer heavy discounts on their fashion items, more so than they would in seasonal sales.
The sales are a mixture of catwalk samples, showroom displays, returns and overstock.
Before sample sales, brands struggled to find a way to sell previous seasons' stock, so these items would either be burnt or sent to landfill, which ultimately pollutes our planet.
Now sample sales are an additional way for brands to sell their fashion items and help reduce the impact of the fashion industry on our planet.
At CHICMI we ensure our sample sales have fashion items of at least 60% off retail prices - a perfect opportunity for fashion lovers to treasure hunt and find great bargains!