London Sample Sales

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Popular Online Sales in London

L.K. Bennett
L.K. Bennett 
The end of season sale has Summer must-haves at 50% off, starting at £14
Added 20 hrs ago at
The sale is now on with up to 70% off SS18
Added 3 days ago at
The Net-A-Porter sale has started with up to 80% off
Added 4 days ago at
La Perla
La Perla 
Shop the sale for lingerie essentials up to 75% off
Added 2 days ago at
Vivienne Westwood
Vivienne Westwood 
There's further reductions and up to 60% off in the sale on now
Added 6 days ago at
The sale is up to 70% off with new lines added
Added 3 days ago at

The Chicmi Team Say

You might be desperately hoping it's coming home or you might not care a jot - but either way there's plenty of shopping to keep you distracted this week, with a good selection of London sample sales to explore!

First on our hit-list is the Emily & Fin sample sale, which kicks off on Tuesday in the Old Truman Brewery and promises plenty of discounts on their vibrantly beautiful womenswear, with new stock dropping each day over the six day run. There's a good range of sizes on offer, so we say check this London sample sale out!

Our Wednesday highlight is more womenswear - this time from ME+EM on Connaught Street - followed on Thursday by the launch of the Four Marketing London Sample Sale at The BOX in Hackney Walk, which despite the innocuous name is packed with great brands like adidas, Vans, ASICS, Reebok and many more! Expect plenty of sneakers and some womenswear on offers.

And then Friday is when the London sample sale calendar really heats up, because not only have we got all of the above London sample sales still running, we've also got Karen Millen at Chiswick Town Hall, Bella Freud at Protein Studios in Shoreditch and none other than Orla Kiely at The Music Room! We can't resist Orla's playful patterns, so make sure you don't miss that one!

Published 9th July 2018

About London Sample Sales

The vibrant London sample sale scene makes it one of the best places for finding discount fashion.

When Is Sample Sale Season?

Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.

You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.

Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.

What Will I Find In a Sample Sale?

You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.

On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!

If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!

Where Do Sample Sales Occur?

In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the The Music Room in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.

Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!

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