London Sample Sales

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London Sample Sales Calendar


Most Popular Online Sales in London

House of Fraser
House of Fraser 
The mid-season sale is on and has up to 50% off
Added 8 hrs ago at
Karen Millen
Karen Millen 
Shop up to 30% off in seasonal reductions
Added 2 days ago at
Runners Need
Runners Need 
Adidas Ultra Boost is 20% off - now £109 was £149
Added 11 hrs ago at
Pia Jewellery
Pia Jewellery 
The mid-season sale has up to 60% off
Added 1 day ago at
L.K. Bennett
L.K. Bennett 
L.K. Bennett x PREEN coming soon, register your interest now
Added 2 weeks ago at
Take up to 40% off sale items in the end of season sale
Added 12 hrs ago at
Sunglasses Shop
Sunglasses Shop 
Shop 20% off sunglasses with code AUTUMN2017
Added 1 day ago at
Laura Ashley
Laura Ashley 
The Autumn sale has up to 50% off home and fashion
Added 1 day ago at

Sample Sale Prices Online

The Chicmi Team Say

We've got a fairly quiet week ahead for London sample sales, as the industry focuses on London Fashion Week and London Fashion Week Festival, but don't worry bargain hunters - there's still some great shopping to be done!

Firstly this week is your last chance to get to the United Nude Super Sale! Although not quite a London sample sale, United Nude are closing the doors to their Covent Garden boutique and there's all sorts of stuff on offer - including their collaborative collections with the likes of Issey Miyake! That all finishes on Sunday, and while there's no news about final reductions, it might very well be worth a visit!

Other than that though, early this week the only London sample sale is the Trendy Locker Pop Up sale, which promises up to 90% off on preloved and designer pieces from top brands like Chanel, Miu Miu, Fendi, Dior, Tom Ford and more. You can find that just down the road from South Kensington tube!

London's sample sales instead really kick on on Thursday with the Margaret Howell sample sale. Like last year, this is happening at The Music Room in Mayfair, and promises up to 80% off on their womenswear, menswear and more! And on the same day you've got a one-day London sample sale filled with womenswear and loungewear from indie brands Hesper Fox, Juliet Dunn and Violet & Wren, which is sure to have some interesting unique steals!

Then on Friday it's the launch of the Sunspel sample sale - which this year is happening at The BOX in Hackney Walk, and will bring you up to 70% off on everyday staples for men and women! The organisers do mention that stock is limited - so while this runs through to Sunday, we'd recommend hitting it hard and early if you can!

That's it for this week - but we've got so much cool stuff in the diary to come, including London sample sales from Reiss, Versace, Ally Capellino, Joie, Equipment, Current/Elliott, Zone Two - and, just announced this week, the Mary Katrantzou sample sale, happening at the end of October!

Published 17th September 2017

About London Sample Sales

The vibrant London sample sale scene makes it one of the best places for finding discount fashion.

When Is Sample Sale Season?

Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.

You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.

Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.

What Will I Find In a Sample Sale?

You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.

On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!

If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!

Where Do Sample Sales Occur?

In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the Music Rooms in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.

Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!

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