London Sample Sales

The vibrant London sample sale scene makes it one of the best places for finding discount fashion. Read more >

When Is Sample Sale Season?

Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.

You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.

Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.

What Will I Find In a Sample Sale?

You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.

On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!

If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!

Where Do Sample Sales Occur?

In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the Music Rooms in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.

Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!

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The Chicmi Team Say

Well it looks like the craziness of London sample sale season has finally come to an end. We've only got a total of six sample sales in the diary for you this week, but don't worry because they're pretty good ones and you're not going to want to miss out!

Monday and Tuesday kicks off with a London sample sale from none other than the queen of footwear, Charlotte Olympia. Happening for two days at The Music Room - London's top sample sale venue, just down the road from Bond Street tube - expect up to 75% off retail prices on a large selection of shoes and handbags! Definitely not one to miss, and make sure you get there promptly if you can to bag the best deals.

On Wednesday you've finally got your chance to get to the ongoing MARCH11 London sample sale at the "new RSPV Store", called the Pippa Store, in Notting Hill. This is the last week it's on, so don't miss out on up to 70% off their embroidered boho dresses!

Thursday knocks up the London sample sale temperature a notch with three new sample sales from Wolford, MARIEYAT and JustTrade/AURA QUE. Wolford of course is the big name here, with up to 90% off of their famous legwear happening in The Music Room for three days. But MARIEYAT have some remarkable minimalist underwear to add to your collection, and JustTrade/AURA QUE are offering Pisco Sours while you shop - so make sure to branch out and explore a little!

Friday adds none other than Jasper Conran to the London sample sale diary. Happening at their Parsons Green location, expect plenty of womenswear, shoes, bags and one-off samples to keep you happy!

That's it for this week - and July is looking quiet, as it normally is in this season. But we've still got London sample sales in the diary from Christopher Raeburn, Frame Denim, Preen and more, so keep a close eye on your fashion alerts to make sure you don't miss out on any bargains over the Summer!

Published 18th June 2017

London Sample Sales Map

London Sample Sales Calendar


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