London Sample Sales

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Most Popular Online Sales in London

Karen Millen
Karen Millen 
Take 25% off outlet online now
Added 1 week ago at karenmillen.com
Claire's
Claire's 
Grab all your must have accessories, novelty items and fashion jewellery and get 30% off
Added 4 days ago at claires.com
House of Fraser
House of Fraser 
Take up to 60% off in the end of season sale
Added 4 days ago at houseoffraser.co.uk
Wallis
Wallis 
Take up to 30% off selected styles
Added 2 days ago at wallis.co.uk
La Redoute
La Redoute 
Get 10% off everything, inc an extra 10% off final clearance already up to 70% off with code EXTRA10
Ending soon at laredoute.co.uk
Jaeger
Jaeger 
Get an extra 20% off final reductions for up to 70% off
Added 3 days ago at jaeger.co.uk
Pia Jewellery
Pia Jewellery 
Get 10% off all sale with code PIASALE18
Added 3 days ago at piajewellery.com
Bonmarché
Bonmarché 
Take 30% off selected outerwear (coats & knitwear)
Added 2 days ago at bonmarche.co.uk

The Chicmi Team Say

This week in London sample sales is a crescendo of bargains, with a very quiet start to the week building up into a pretty awesome weekend!

Monday is completely devoid of shopping, but Tuesday brings you a flash sample sale from super cute childrenswear brand Marie-Chantal and a London sample sale from contemporary designer bag maker Tiba and Marl in White City. And then on Wednesday we have a similar pattern with more cute childrenswear - this time from AliOli - and then clothes and jewelry at the Sophie Gass boutique.

But it's Thursday when the London sample sale calendar really starts to heat up! We've got sample sales for women from Beulah London and Cabbages & Roses, and then for men there's the Pretty Green sample sale at the Old Truman Brewery with up to 80% off on past collections and unique one-offs from Liam Gallagher's own label!

All three of these continue into Friday, when we've also got a one day warehouse clearance sale from Karen Millen, an indie fashion and footwear sample sale from Axel Arigato, and finally the crowning glory of this week's London sample sale offerings - the Joseph sample sale.

The Joseph sample sale is a thing of beauty among London sample sales. Not only do you have own-brand stock from Joseph, but they're also bringing you brands like 3.1 Phillip Lim, Alexander Wang, Balmain, Giuseppe Zanotti, Rochas, Victoria Beckham and so many more - and prices will start from just £30! It's not to be missed - and for the first time ever it's happening at The BOX in Hackney Walk. Don't miss out!

Finally to round of the week on Saturday (when many of the London sample sales above are still open) there's a brand new sample sale from couture designer Paul Costelloe - who have just announced a short residency at the Pippa store in Notting Hill. Expect plenty of lovely eveningwear to add to your collection!

Published 18th February 2018

About London Sample Sales

The vibrant London sample sale scene makes it one of the best places for finding discount fashion.

When Is Sample Sale Season?

Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.

You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.

Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.

What Will I Find In a Sample Sale?

You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.

On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!

If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!

Where Do Sample Sales Occur?

In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the The Music Room in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.

Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!

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