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We've got a quiet week ahead for London sample sales, which is not much of a surprise considering we are right bang in the middle of Summer, where by rights there should be no sample sales in London at all! But don't let that disappoint you, because while there's not many to shop, almost every other sale is a big name brand, and we've got Mulberry, Diesel, Warehouse, Astrid & Miyu in the diary - plus a masssive multibrand swimwear sample sale at The BOX in Hackney Walk. So it's actually a pretty killer week!
Tuesday is all about Mulberry. This is undoubtedly going to be the biggest London sample sale of the week, possibly of the whole month - and considering we've had Pringle, Preen, Lazy Oaf, DvF, East and Karen Millen already that's saying something. It's going down for five days at The Music Room on South Molton Lane, and will have up to 75% off bags. You do need to register in advance though and book a slot, so head across to the listing page right now to make sure that you're on the list!
Thursday brings you a nice multibrand London sample sale from Take Two PR, featuring Frankies Bikinis, Charlie May, Jessica Choay and more. Not one that fans of indie fashion are going to want to miss. But then Friday heats up with five new sample sales. Firstly our old friends at children's hospital Evelina London will be hosting their regular Warehouse sample sale in aid of the trust, featuring items at just £5 each; then Faster Fashion will be running their latest Diesel sample sale out in East Barnet; and Astrid & Miyu will be offering their unique jewellery at prices starting from just £3 in BOXPARK, Shoreditch. But also, beach bunnies will definitely want to get to The BOX at Hackney Walk where they're bringing you resort styles from Paloma Blue, Sold & Striped, The Natural Shoe Store, Eyeconomy and Boardies.
On Saturday we've got silk womenswear and scarves on offer from Klements at their London sample sale in Netil House, Hackney - and then on Sunday we've got contemporary punk fashion on offer from Ingrid Kraftchenko at their sample sale in Cambridge Heath.
Published 23rd July 2017
The vibrant London sample sale scene makes it one of the best places for finding discount fashion.
Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.
You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.
Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.
You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.
On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!
If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!
In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the Music Rooms in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.
Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!