London Sample Sales

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Newest London Sample Sales

London Sample Sales Map

London Sample Sales Calendar

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Most Popular Online Sales in London

Moss Bros
Moss Bros 
Get selected jackets for just £59
Ending soon at moss.co.uk
JD Williams
JD Williams 
Get 50% off sitewide plus free expedited delivery with code TINSEL
Ending soon at jdwilliams.com
Chinti and Parker
Chinti and Parker 
Shop the sale for up to 50% off
Added 20 hrs ago at chintiandparker.com
Warehouse
Warehouse 
Take up to 30% off all dresses
Added 1 day ago at warehouse.co.uk
Sunglasses Shop
Sunglasses Shop 
Take 20% off with code XMAS20
Added 2 days ago at sunglasses-shop.co.uk
Whistles
Whistles 
Shop the up to 50% off sale on now
Added 6 hrs ago at whistles.com
Ample Bosom
Ample Bosom 
Get 10% off Elomi lingerie with code ELOMI10
Added 15 hrs ago at amplebosom.com
Select Fashion
Select Fashion 
Up to 50% off party wear
Added 2 days ago at selectfashion.co.uk

The Chicmi Team Say

The London sample sale diary is slowing down a little as we head towards Christmas, but there are still some amazing bargains to be had across the city and new sale are being announced all of the time, so if you haven't done your Christmas shopping yet then don't despair! There's still time to grab some great fashion at amazing prices.

Kicking off on Monday we've got London sample sales from Catherine Walker, Tata Naka and Minene Baby in the diary. Catherine Walker are going to have their incredible cocktail and evening dresses on offer at prices starting from just £100 - so that's definitely not to be missed. Find them near South Kensington.

On Tuesday we've got a very cool London sample sale from Curate Private sales, featuring womenswear from Ellery, Faith Connexion, Georgia Hardinge, Hillier Bartley and many more. You need to RSVP to get on the guest list, so head across to their site now if you haven't already! And there's also indie sample sales from Jamie London jewellery and Ille De Cocos too.

There's nothing new to report on Wednesday (except make sure you don't miss the Antonio Berardi sample sale, going on all month at Pippa Store in Notting Hill) but on Thursday we have the return of the OBEY London sample sale, which we think is going on from December 14th through 23rd, but we definitely know will be happening on December 14th and 15th! There'll be all lines on offer for both men and women, so this is not to be missed and sure to be a popular and well worth your time.

Friday is the hottest day in London sample sales this week though - with a lovely multibrand sample sale from Session Fashion featuring Nicole Farhi, James Lakeland, Katherine Hooker, Wolsey, Ilse Jacobsen and many more, plus DAKS popping up at The BOX in Hackney Walk, and Peter Jensen opening their studio in Dalston!

That's it for London sample sales this week - and it might be it for really exciting London sample sales this season actually, with the diary looking pretty sparse on the run up to Christmas. Still, keep a very close eye on this page - and make sure you're signed up to our mailing list - as last minute announcements would not be a surprise!

Published 10th December 2017

About London Sample Sales

The vibrant London sample sale scene makes it one of the best places for finding discount fashion.

When Is Sample Sale Season?

Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.

You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.

Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.

What Will I Find In a Sample Sale?

You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.

On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!

If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!

Where Do Sample Sales Occur?

In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the Music Rooms in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.

Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!

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