London Sample Sales

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The Chicmi Team Say

We've got some special highlights in the London sample sale calendar this week, and while there's not a great volume of sales to choose from there's certainly something for everyone across the city.

We kick off the week with London sample sales from two British classics. Firstly Pringle of Scotland are offering up to 80% off womenswear and menswear samples at their week-long sample sale opening in their Hackney outlet store, and then at The Music Room in Mayfair you've got the chance to stock up on famous outerwear from Mackintosh at a discount in their one day sample sale.

And then on Tuesday the big news is surely the latest London sample sale from Joseph - which for the first time ever is being held in Canary Wharf and has up to 80% off Joseph and a whole host of brands including A.L.C., Stella McCartney, Margiela, Clu and many more. You need to RSVP to get on the guest list for this one, so make sure you head across to the listing page now and follow the instructions - we think this is going to be a good one.

On Thursday we've got bridal and occasionwear on offer from KATYA KATYA, indie fashion from Ally Capellino, Jo Gorgon, Studio Nicholson and more at their collective London sample sale, and the return of the One & Only Designer Sales multibrand sample sale in Baker Street - but if you look a little further afield, there's something really special happening in Tadworth on Thursday, with The Children's Trust charity sample sale, featuring Whistles, Hobbs, Phase 8, Studio 8 and Damsel in a Dress, with prices starting from just £5!

And then finally on Friday it's the launch of the latest sample sale at The BOX in Hackney Walk - and this time it's Parisian-inspired brand Etre Cecile on offer with prices starting at just £10 for womenswear, menswear, homeware and childrenswear. Plus they're bringing along their friends too - so you can expect pieces from Marimekko, NOMIA, Perks and Mini, Dima Leu, Lot78, ALLUDE and Sykes too!

Published 15th April 2018

About London Sample Sales

The vibrant London sample sale scene makes it one of the best places for finding discount fashion.

When Is Sample Sale Season?

Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.

You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.

Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.

What Will I Find In a Sample Sale?

You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.

On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!

If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!

Where Do Sample Sales Occur?

In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the The Music Room in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.

Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!

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