The vibrant London sample sale scene makes it one of the best places for finding discount fashion. Read more >
Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.
You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.
Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.
You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.
On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!
If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!
In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the Music Rooms in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.
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There's a great selection of London sample sales to enjoy this week, including some high street names, hot emerging brands and indie action!
The biggest name in the London sample sale diary is undoubtedly the French Connection sample sale, which is happening from Thursday to Saturday this week. Previous sample sales have had pretty major discounts with plenty of happy shoppers, so it's likely to be worth a visit. Expect plenty of both menswear and womenswear on offer - but note that the location has changed from previous French Connection sample sales, which used to be at their HQ in Camden. This time it's (slightly confusingly) at the Camden Centre in Kings Cross instead! Make sure you don't go to the wrong venue.
Next up on our hitlist is the Tatty Devine sample sale. This hot brand will be taking over Protein Gallery in Shoreditch, and will be filling it with their statement acrylic jewellery at up to 70% off! We expect this London sample sale to be crazy popular, so we really recommend getting there early to grab the best deals.
A last minute addition to the London sample sale diary is A-COLD-WALL. Just announced on Sunday evening this young but achingly cool brand will be offering hats, scarves, hoodies, outerwear, show pieces and much more at a discount, with prices starting at just £10. Head to the listing page for a full pricelist. The sale will run on Monday evening and Tuesday evening only, so make sure you don't miss out!
If you're planning to get ready for Summer, then you won't want to miss the Barefoot Chic sample sale, which runs from Monday to Thursday near Imperial Wharf near Fulham. This London sample sale will be packed with swim, beach and loungewear from multiple emerging indie brands at up to 70% off! Now you just need to make sure you can get that beach body to go with the new beachwear!
Finally on our London sample sale hitlist this week is the Multibrand Womenswear Sample Sale happening on Saturday in Hampstead, with big discounts on brands like Armani, Luci Choi, Max Mara, Red Valentino and more. You need to get an invite to attend, so follow the Get Tickets link on the listing page to get an invite!
There's plenty more to enjoy this week, including a James Lakeland one day sample sale evening, a Slashed skate and skatewear sample sale, plenty of childrenswear sample sales, and a couple of major multibrand sample sales too - so plan ahead! And London sample sale season is not over yet - we've still got Sophia Webster, ASH Showroom, Katherine Hooker, Melissa Odabash, Faberge, Wolford and more in the diary!
Published 21st May 2017