Well we're heading quite comfortably into London sample sale season this week, with some nice big names in the diary and plenty of bargains to be had across the city. It's not New York nuts (believe me, that is nuts this week) but it's stately, calm and high quality - which seems appropriate. So lets go through it!
The big news on Monday is the new Charlotte Olympia sample sale. Their last London sample sale was in Spring - and generally they're quite reliably bi-annual, so expect plenty of Fall stock on offer in their two day run at The Music Room in Mayfair. You're going to need a new shoe rack too - so add that to your shopping list while you're on it!
On Tuesday you've got a multibrand London sample sale from Jonny Drama to get to - as they bring you a selection of American and Canadian brands at a discount for a three day event, including 525 America, Jovani, Novelti, SCALA and Tahari ASL, among others. Prices are up to 70% off, and you can expect denim, dresses, faux fur, gowns, knitwear, and outerwear to shop.
The London sample sale scene heats up quite a lot on Wednesday, with new sample sales from Luke Irwin, Jitrois, J&M Davidson and One & Only Designer Sales. If we had to take a pick from this bunch we'd probably be heading to Jitrois - where there'll be up to 70% off samples and also special promotions on the current collection. You do need to RSVP though - so head across to the listing now to find out how you can get your name on the list!
Thursday brings you activewear from Fashercise, Nordic charm from Wåven and handbags from Nooki, in their one day London sample sale in their Chamberlayne Road location. And then on Friday the big news is definitely the multibrand designer sample sale at The BOX in Hackney Walk - bringing you Eudon Choi, palmer//harding, Peter Jensen, I AND ME, and Le Kilt. Prices will be up to 80% off, and it's such a great selection of brands - so expect it to be busy but so worth a visit!
And then we're onto the weekend - and you've got London sample sales from Vivienne Westwood and Needle & Thread to look forward to! Vivienne Westwood required advanced registration - which closed a while ago - and if you were successfully accepted to the sale you should have an invite with a code in your email already (check your spam if not). If you haven't registered then it seems like it's not for you unfortunately - but don't despair because Needle & Thread is also going to be really cool, happening for one day only at The Music Room. Note that stock there is apparently very limited - so make sure you get there early because there's a reasonable chance it might sell out by the afternoon.
That's it for this week then, but looking forward to the rest of the season we've already got London sample sales in the diary from Reiss, Joseph, Prey, EDIT.TOKYO, People Tree, Christopher Kane, Shrimps, Mackintosh, Gina, Hugo Boss, J.W. Anderson, Preen, FRAME, Roland Mouret, Christopher Raeburn and more - so it's going to be a great season filled with bargains and shopping to enjoy!
Published 12th November 2017
The vibrant London sample sale scene makes it one of the best places for finding discount fashion.
Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.
You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.
Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.
You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.
On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!
If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!
In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the Music Rooms in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.
Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!