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We can't believe we're into the last week of September already, which means that London sample sale season is inching closer and closer - and there's already a renewed sense of energy in the bargain hunting scene! This week starts quiet but works up to a crescendo of shopping discounts!
Our favourite this week is definitely the Joseph London sample sale - hitting The BOX in Hackney Walk for three days with up to 80% off on a load of very high end brands, including Alexander Wang, Marni, Mary Katrantzou, Mulberry, Nicholas Kirkwood, Proenza Schouler and so many more. But also don't miss out on sample sales from Hunter, Astley Clarke, Crumpet Cashmere, Every Second Counts and more!
And then we're in October, and the London sample sales calendar is only going to get hotter! We've already got sample sales in the diary from Equipment, Aspinal, Helene Berman, Zone Two, Crew and more, but expect many many more to be announced throughout the month, so get ready to shop!
Published 23rd September 2018
The vibrant London sample sale scene makes it one of the best places for finding discount fashion.
Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.
You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.
Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.
You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.
On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!
If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!
In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the The Music Room in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.
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