London Sample Sales

The vibrant London sample sale scene makes it one of the best places for finding discount fashion. Read more >

When Is Sample Sale Season?

Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.

You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.

Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.

What Will I Find In a Sample Sale?

You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.

On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!

If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!

Where Do Sample Sales Occur?

In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the Music Rooms in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.

Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!

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Sample Sales Today

Hot
Sample sale
Barefoot Chic Sample sale
Ends Thursday
There'll be up to 70% off on a selection of swim, beach and loungewear brands from showroom Barefoot Chic, featuring Clube Bossa, Lila Eugenie, Artesano, Morpho+Luna, Vanda Jacintho and more! Cash only.
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Hot
Sample sale
Smalls Childrenswear Sample Sale & Breakfast Bellinis
Today only
There'll be breakfast bellinis in the garden and merino wool childrenswear at a discount in this one day sample sale from Smalls. Plus you can explore and shop the new SS17 range too!
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Hot
Sample sale
Women's Scandinavian Boutique Brands Sample Sale
On now
Shop brands including NÜ Denmark, b.young, Yaya, Smash, Ellamoda, Nümph and Less at this womenswear sample sale in Finsbury Park! Most samples are size 12 or similar, and exchanges are offered too. Cash and cards accepted.
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Sample sale
A-COLD-WALL Sample Sale
Ends today
UPDATE: We have seen unconfirmed reports that the sample sale has sold out and will not be happening on Tuesday. Check it out and let us know in the comments if you're in the area.
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Sample sale
Nocturne Jewellery Sample Sale
Opens today
Prices will start at just £20 in this three day Shoreditch sample sale and pop-up showcase from Nocturne, where their signature statement necklaces, earrings and bracelets from previous seasons will be up to 65% off!
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Sample sale
Nicole Farhi & BLK DNM Sample Sale
Cancelled
Shop both Nicole Farhi and BLK DNM at this three day sample sale in London's The Music Room, near Bond Street. Note that last entry is 30 minutes before closing on all three days - so 7:30pm on Monday and Tuesday, and 6:30pm on Wednesday.
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Sample Sales This Week

Sample sale
Juliet Dunn Showroom Sale
Tomorrow only
Get yourself ready for Summer at this one day showroom sample sale from resort and beachwear brand Juliet Dunn, where prices will start at just £25!
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Sample sale
Minene Baby Sample Sale
Tomorrow only
Shop Summer and Winter clothing from newborn to age two - plus accessories including foot muffs, liners, activity matts, storage and more - at this one day sample sale and open house from Minene near Golders Green Station! Cash only.
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Sample sale
French Connection & Great Plains Sample Sale
Opens Thursday
Shop menswear and womenswear at this three day sample sale from French Connection and Great Plains! Note that if you've been to a French Connection sample sale before, this one is at a new venue near Kings Cross & St.
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Sample sale
Yolke Sample Sale
Thursday only
Shop silk pyjama sets, separates and accessories from past seasons at this one day Yolke sample sale in Soho! The nearest tube is Tottenham Court Road, and you'll find them behind the door that has a grafitti picture of the Queen!
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Hot
Sample sale
1offpiece.com Designer Sample Sale
Thursday only
The 1offpiece.com sample sale is back for a one day designer sales event, featuring up to 90% off womenswear, menswear, childrenswear, shoes, accessories and more from brands like Aquazzura, Armani, Balenciaga, Balmain, Bottega Veneta, Canali, Celine...
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Sample sale
James Lakeland's End of May Pimms Extravaganza
Thursday only
For one day you can shop James Lakeland's clothes at pre-sale prices and explore their sample basement at their flagship store in Marylebone! Plus we hear there'll be Pimms to keep you going!
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Sample sale
Prey of London Sample Sale
Opens Thursday
There'll be 70% off all stock at this four day sample sale from Prey of London, happening in Soboye near Shoreditch.
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Sample sale
Designer Studio London & Roots Jewellery Sample Sale
Thursday only
Shop sarees, lehenga's, kurti's and anarkalis from Designer Studio at up 50% off and jewellery from Roots at up to 60% off in this evening sample sale. Follow the Get Tickets link to their Facebook Event to RSVP!
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Sample sale
Multibrand Womenswear Sample Sale
Saturday only
Confirmed brands at this multibrand womenswear sample sale include Red Valentino, Max Mara, Armani, Winser London, Lucy Choi, Stella & Dot, Mulo Shoes, Silvian Heach and many more!
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Hot
Sample sale
Tatty Devine Sample Sale
Saturday only
Tatty Devine will be bringing their original, fun, acrylic statement jewellery to Protein Studios for a one day sample sale this month! Shop rare jewellery, one-off designs, and vintage classics at up to 70% off.
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Sample sale
Collectif Sample Sale & Party
Saturday only
Start your day at 10am at the Collectif store in Old Spitalfields Market for their sample sale, where you can stock up on their vintage-inspired fashion at a discount - and then walk five minutes down the road to 58 Commercial Street where there'll b...
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Hot
Sample sale
Slashed Skateboard & Apparel Sample Sale
Opens Saturday
Shop skate brands including Polar Skate Co, Quasi, Pass~Port, Vans, Converse Cons, DC Shoes, Levi's Skateboarding, Herschel Supply Co, Dickies, HUF, Pizza Skateboards, Descent, Welcome Skateboard, Lovenskate & more at this two day sample sale from Pa...
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Hot
Sample sale
Designer Sales UK Sample Sale
Saturday only
"Designer Sales UK stock Spring/Summer separates with stock from London Fashion Week labels inc Tops, Jacket’s, Dresses, skirts, trousers & vest/t-shirts for all occasions, Silk blouses & shirts and more – Lots of Accessories coming inc Leather Handb...
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Sample sale
Kraken Counter Couture Summer Sale
Sunday only
Kraken Counter Couture will be opening their studio for an iconic summer sale filled with phenomenal discounts - plus free drinks! Cash preferred, but PayPal can also be used. Follow the Get Tickets link for full details and to register on Eventbrit...
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Hot
Sample sale
Sophia Webster Sample Sale
Opens 30 May 2017
Follow the Get Tickets link to book your time slot for this two day Sophia Webster sample sale at The Music Room!
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Sample sale
Afina, Freolic & Veil Pre-Summer Sample Sale & Champagne Reception
Opens 30 May 2017
Afina London, Fréolic London and Veil London are getting together for this pre-Summer sample sale and Champagne reception in the Fréolic Showroom near Victoria.
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Sample Sales This Month

Sample sale
ASH Showroom Sample Sale
Opens 31 May 2017
The ASH Showroom sample sale is back for two days this month, bringing you more discounts on designer footwear! Expect 50-80% off on a range of seasons including current SS17 styles. Follow the Get Tickets link for instructions on how you can attend...
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Sample sale
The Shop at Bluebird Sample Sale
Opens 1 June 2017
Last time The Shop at Bluebird had a sample sale at The Music Room there were brands like Alexander McQueen, Maison Margiela, Paul Smith, Helmut Lang, Peter Pilotto, Victoria Beckham, Bionda Castana and Cire Trudon at up to 80% off - and although the...
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Sample sale
Katherine Hooker Sample Sale
Opens 2 June 2017
There'll be up to to 85% off past season collections and samples at this three day London sample sale from Katherine Hooker near Imperial Wharf.
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Sample sale
Tommy Zhong Sample Sale
On 3 June 2017
Tommy Zhong brings together Eastern heritage and aesthetic with Western creativity, design and workmanship. Shop their designs at a discount in this one-day London sample sale.
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Sample sale
Designer Warehouse Sales Sample Sale
Opens 8 June 2017
Designer Warehouse Sales return with a three day sale offering discounts of between 65% to 80% off brands like REPEAT Cashmere, Mac Jeans, Apanage, Airfield, Tramontana, Javier Simorra, Milano Italy, Marciano LA and Frieda&Freddies New York.
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Sample sale
Melissa Odabash Sample Sale
Opens 8 June 2017
Shop luxury swimwear and beachwear from Melissa Odabash at a discount in their two day sample sale, hosted by The Music Room.
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Sample sale
One & Only Designer Sales
On 15 June 2017
A staple of the London designer shopping calendar, the One & Only Designer Sales events at The Music Room always provide a large collection of top designer labels at significant discounts. Doors close at 7:45pm.
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Sample sale
Faberge Sample Sale
Opens 16 June 2017
RSVP now to get this two day Faberge sample sale in the diary. It's happening at The Music Room in Mayfair, and last time had up to 70% off their stunning jewellery and timepieces. Email rsvp@faberge.com to get on the list.
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Sample sale
Children's Fashion Sample Sale
Opens 17 June 2017
Head to 142 Ladbroke Grove (right opposite the underground station) to shop this sample sale from Roly Pony, where you'll find luxury childrenswear for babies, boys and girls from 1 month to 10 years.
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Sample sale
Wolford Sample Sale
Opens 22 June 2017
The Wolford sample sale is coming! Full details are still to come but expect plenty of tights, bodysuits and underwear at a discount, so put it in the diary now!
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The Chicmi Team Say

There's a great selection of London sample sales to enjoy this week, including some high street names, hot emerging brands and indie action!

The biggest name in the London sample sale diary is undoubtedly the French Connection sample sale, which is happening from Thursday to Saturday this week. Previous sample sales have had pretty major discounts with plenty of happy shoppers, so it's likely to be worth a visit. Expect plenty of both menswear and womenswear on offer - but note that the location has changed from previous French Connection sample sales, which used to be at their HQ in Camden. This time it's (slightly confusingly) at the Camden Centre in Kings Cross instead! Make sure you don't go to the wrong venue.

Next up on our hitlist is the Tatty Devine sample sale. This hot brand will be taking over Protein Gallery in Shoreditch, and will be filling it with their statement acrylic jewellery at up to 70% off! We expect this London sample sale to be crazy popular, so we really recommend getting there early to grab the best deals.

A last minute addition to the London sample sale diary is A-COLD-WALL. Just announced on Sunday evening this young but achingly cool brand will be offering hats, scarves, hoodies, outerwear, show pieces and much more at a discount, with prices starting at just £10. Head to the listing page for a full pricelist. The sale will run on Monday evening and Tuesday evening only, so make sure you don't miss out!

If you're planning to get ready for Summer, then you won't want to miss the Barefoot Chic sample sale, which runs from Monday to Thursday near Imperial Wharf near Fulham. This London sample sale will be packed with swim, beach and loungewear from multiple emerging indie brands at up to 70% off! Now you just need to make sure you can get that beach body to go with the new beachwear!

Finally on our London sample sale hitlist this week is the Multibrand Womenswear Sample Sale happening on Saturday in Hampstead, with big discounts on brands like Armani, Luci Choi, Max Mara, Red Valentino and more. You need to get an invite to attend, so follow the Get Tickets link on the listing page to get an invite!

There's plenty more to enjoy this week, including a James Lakeland one day sample sale evening, a Slashed skate and skatewear sample sale, plenty of childrenswear sample sales, and a couple of major multibrand sample sales too - so plan ahead! And London sample sale season is not over yet - we've still got Sophia Webster, ASH Showroom, Katherine Hooker, Melissa Odabash, Faberge, Wolford and more in the diary!

Published 21st May 2017

London Sample Sales Map

London Sample Sales Calendar

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Most Popular Online Sales in London

House of Fraser
House of Fraser: There's up to 30% off selected women's lines online now 
Added 1 day ago at houseoffraser.co.uk HOT
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Boden
Boden: There's 25% off Dresses, Men's/Boy's Shirts and Baby Playsets with code 6T2C 
Added 1 day ago at boden.co.uk
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Sunglasses Shop
Sunglasses Shop: Get £20 off new pairs when you spend £100+ with code WOW20 
Added 1 day ago at sunglasses-shop.co.uk HOT
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ASOS
ASOS: There's up to 60% off the holiday shop for just two days 
Added 15 hrs ago at asos.com
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Carla Bikini
Carla Bikini: There's an 10% additional discount on all sales products with code SALEUK 
Added 4 days ago at carla-bikini.co.uk
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Marni
Marni: Shop 40% off SS17 with code MARNIPRIVATESS17 
Added 4 days ago at marni.com HOT
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Warehouse
Warehouse: Take 20% off everything online now 
Added 18 hrs ago at warehouse.co.uk
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