The London sample sale diary this week builds up like a crescendo of bargains, with a quiet start leading steadily to a weekend of heavenly discounts. And on the way there are some great brands to shout about too!
Starting off on Monday then and the only new London sample sale is from Egomark - but that's not to be sniffed at, as they're bringing you discounts on brands like DSquared2, Zegna, Cavalli, Patrizia Pepe and more! That's running all week until Saturday at their HQ in Hoxton.
Then on Tuesday you've got the Joie, Equipment and Current/Elliott sample sale joining the London sample sale calendar. They'll be taking over The Music Room near Bond Street for a two day run, and they promise prices starting from just £30 - so it's sure to be popular!
Wednesday sees the return of the ongoing Versace sample sale residency at the Pippa Store - always a good shout - and also the introduction of a Lara Bohinc jewelry sample sale. We've got the feeling this one is going to be a good one and prices promised are up to 90% off - so if you like her styles then make sure you don't miss out! You've got four days to get there.
Then on Thursday, we've got King & Tuckfield, Justin Deakin and One & Only Designer Sales to shop. One & Only are stalwarts of the London sample sale scene and always bring a reliable mix of big name brands and emerging designers at keen pricing - so we recommend you take a look.
Friday sees our London sample sale crescendo hit its peak - with sample sales from Ash Footwear on Great Titchfield Street, Crew Clothing near Earlsfield and Goat + Oyuna at The BOX in Hackney Walk. And there's also a home textiles, homeware and wallpaper sample sale to hit at Chiswick Town Hall - from the same lovely people at Session Fashion who have brought you sample sales from Coast, EAST and Karen Millen recently.
And finally, to round of the week, Saturday sees the crescendo continue, with London sample sales from Alex Monroe jewellery in Primrose Hill (always popular) and Mimpikita in Islington.
So all in all a great week for London sample sales - and we're already counting down to the rest of the month where we've already got Anya Hindmarch, French Connection, Karl Donoghue and Mary Katrantzou in the diary! So watch this space!
Published 15th October 2017
The vibrant London sample sale scene makes it one of the best places for finding discount fashion.
Sample and warehouse sales can occur in London all year round and are sometimes announced at the last minute - so you need to keep a close watch if you want to catch your favourite brands - but they're most common when seasons are coming to an end, so in March to May and October to December.
You'll also find regular London sample sales from the likes of Designer Sales UK or One & Only Designer Sales, which occur all year round and often bring together clothes from a range of different designers every time.
Finally, look out for events at RSPV - a special little store in Chiswick which has sample sale residencies by a particular top designer for a few weeks at a time, and when they have an event on it's always worth a look-in.
You'll find sample sales sales in London from international brands to many emerging and independent labels. Make sure you don't limit yourself to just the famous names, as sample sales are a great way to cheaply discover the next up-and-coming talent too. Sometimes the sample sales by emerging labels - especially the group shows - can be really fun, with live DJs, food, drink and music, along with opportunities to meet the designers and discover the full stories behind their clothes.
On the negative side, some London sample sales can be pretty intense experiences. Some very popular sales can attract very long queues, so expect to wait if you're hitting a sample sale featuring a high street or luxury brand. And even with a luxury label don't expect a VIP service - often the more popular sales will require you to check in your coat and bag before you can enter, and there are seldom little niceties like changing rooms or a private shopper!
If you're unsure about a particular sample sale then check out the event page on Chicmi before you go and we'll share tweets and comments from people who are actually there - so you can get an idea of how good the pricing is, what items are available and what the queue is like before you go!
In terms of location, London's sample sales can be spread out all across the city, but there are some locations like the Music Rooms in Mayfair or Chelsea Old Town Hall are hot venues and are used very regularly. You'll also find a lot of independent sample sales happen around Shoreditch and Hackney, where many emerging fashion designers have their studios.
Make sure you sign up for Chicmi's daily or weekly fashion alerts to keep up to date with the latest sample sales in London!